Video game publisher THQ Nordic concluded a rollercoaster of a marketing Tuesday by excusing its usage of the questionable imageboard website 8chan as a host for an “Ask Me Anything” Q&A session.
On Tuesday early morning, THQ Nordic’s Twitter account revealed and connected to the AMA, stating, “We’re doing an 8chan AMA and we have no concept why.” The session had actually been revealed almost a day prior on 8chan’s “https://arstechnica.com/v/” sub-board by its own mediators, however it was THQ Nordic’s authorities statement that gathered larger attention– and drew reactions about the website’s credibility for either straight-out hosting kid porn or skating on the edge of state, federal, and worldwide laws on the matter
Within 3 hours of the AMA’s launch, THQ Nordic’s Twitter account had actually altered its tune and straight called out 8chan’s credibility for prohibited and despicable material As composed by PR and Marketing Director Philipp Brock:
I personally consented to this AMA without doing my appropriate due diligence to comprehend the history and the debate of the website. I do not excuse kid porn, white supremacy, or bigotry in any shape or type. I am awfully sorry for the short-sightedness of my (!) choice and pledge to be much more energetic in my evaluation of these activities in the future. This was not about being edgy, this exploded and I quite be sorry for to have actually done it in the very first location.
Prior to publishing that apology, Brock attempted rationalizing his usage of 8chan in.
a Twitter post: “the chance was here and we took it, we got apporached [sic] in a really friendly and respectful way and were ensured, stated individual (shoutout to Mark) will look after the nasty things. so, here we are.” The apology that followed appeared to acknowledge what lots of Twitter participants explained: that the “nasty things” was fundamental in the website’s credibility.
However THQ Nordic’s responses to different 8chan concerns didn’t assist matters. In one exchange, a questioner pleaded, “Please do not censor any video games nor attract the SocJus crowd, you people are doing fine as is.” (” SocJus” most likely describes the expression “social justice,” which is used as a negative term to art and home entertainment that accepts variety of viewpoint.) THQ Nordic’s authorities action: “Thanks! We’ll attempt to remain that method.”
Another fan inquired about the publisher’s long-dormant.
Destroy All People franchise, and THQ Nordic reacted by stating, “We work it like an alien woman of the street.” And when one 8chan user published a picture of a middle ages knight that was captioned, “stop all f ____,” which utilized a homophobic slur, THQ Nordic Company and Item Advancement Director Reinhard Pollice reacted by stating, “That might be from among our upcoming video games.”.
In spite of the apology, the previously mentioned reactions have actually not been eliminated from the 8chan thread. THQ Nordic did not instantly react to concerns about these priced estimate posts.
THQ Nordic happened in 2016 after the Austrian video game publisher Nordic got the rights to different THQ video game residential or commercial properties in 2013 in the wake of a huge insolvency hearing. The publisher’s merged name modification came 3 years later on. Other franchises in the THQ Nordic umbrella consist of Darksiders, Timesplitters, Kingdoms of Amalur, and Red Faction.
This post has actually been upgraded to clarify a 2nd THQ Nordic staffer’s identity.