- Even the most successful companies in the world have the occasional flop.
- As Amazon CEO Jeff Bezos once said, “Amazon will be experimenting at the right scale for a company of our size if we occasionally have multibillion-dollar failures.”
- We put together 35 of the world’s biggest flops, from Nintendo’s Virtual Boy to Google Glass.
Launching a product is tough and most end up as failures.
“Less than 3% of new consumer packaged goods exceed first-year sales of $50 million — considered the benchmark of a highly successful launch,” says Joan Schneider and Julie Hall, co-authors of “The New Launch Plan,” which examines the launch strategies of successful consumer product companies.
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So even the most heavy-hitting names in business — from Nintendo to Netflix, Microsoft to McDonald’s — have had some of the biggest belly flops.
Here’s a look at 35 of those flops and what we can learn from them.
Aimee Groth, Jay Yarow, and Drake Baer contributed reporting to this story.
