Amazon desires consumers to purchase less “CRaP” online.

The e-commerce giant is reassessing its technique around some products it offers which it calls internally “Can’t understand a revenue”– or “CRaP” for brief, according to a brand-new report from the Wall Street Journal

Amazon apparently does not like offering these products, which include frequently acquired things like mineral water, soda, and junk food, since they’re normally cost less than $15 and are costly to deliver due to being heavy or large. That indicates margins are much even worse than other products the site offers.

Amazon is now removing some products and dealing with its producers or suppliers to repackage some products so they’re more rewarding to offer online, the Journal states. In many cases, like with Coca-Cola items, Amazon will cut a deal where it ships straight from Coke, rather of an Amazon satisfaction center.

Learn More: Amazon is apparently checking a brand-new function to persuade consumers to purchase its own brand names

Amazon is doing this now, according to the Journal, since it can count on third-party merchants to get the slack for choice, which consumers now anticipate from the “whatever shop.” Sales from 3rd parties have actually grown to represent majority of all sales on

The relocation reveals Amazon is not scared to toss its weight around with suppliers, like due to its dominant position online. Amazon has actually grown to represent nearly half of online commerce, according to experts, and numerous customer packaged products brand names do not see it as an option of whether to offer on the site any longer. In truth, almost half of all online searches begin on Amazon, according to Emarketer

Amazon did not instantly react to Company Expert’s ask for remark.