Amazon is making a huge push to assist third-party sellers contribute their unsold items rather of trashing them.

The online retail giant is introducing a brand-new program called Satisfaction by Amazon Donations, where qualified excess and returned items from sellers will be contributed to nonprofits and charities in the United States and UK.

The contribution program will start in September, and the contribution alternative will instantly use to stock that sellers pick to deal with by hand, states an e-mail that an Amazon seller appears to have actually just recently gotten. CNBC previously reported the program’s presence.

The launch comes after examinations from a French TELEVISION station and UK-based news outlet The Daily Mail discovered that Amazon damages unsold products– even those that deserve numerous dollars. The French TELEVISION station, called M6, shot a “damage zone” where products are junked as part of a documentary.

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In the United States Amazon will be dealing with Excellent360, which partners with merchants and durable goods business to disperse items to not-for-profit companies. Amazon’s UK partners for the program consist of charities such as Newlife, Redemption Army, and Barnado’s.

The program is the most recent effort by the Seattle-based e-commerce leviathan to make its shipment techniques and procedures less inefficient. Previously this year, the business set an objective to reach 50% of all Amazon deliveries with net no carbon by the year 2030, an effort Amazon is calling “Delivery No.” It likewise deals with maker to assist them develop more sustainable product packaging to minimize waste throughout the supply chain.