” You are not your user”
A tip that you are not developing the item for individuals like yourself. Frequently utilized as a method to motivate more user research study in a task.

” If Henry Ford had actually asked individuals what they desired, they would have informed him much faster horses”
Utilized as a counter-argument to the previous declaration, when you begin to understand you will not have time or cash to do adequate user research study.

” We are checking the style, not your abilities”
Disclaimer provided to users at the start of a user screening session to make them feel much better about being a little foolish.

” Designers need to have a seat at the table”
When you are unable to show your tactical worth to the business based upon your daily actions and habits, and you need to ask to be welcomed to essential conferences.

” Options need to be restricted to 7 plus or minus 2″
A better method of stating that options need to vary from 5 to 9, without sounding too broad. When in truth every excellent designer understands options need to vary from 1 to 2.

” Individuals do not wish to purchase a quarter-inch drill bit; they desire a quarter- inch hole”
Wait, do they actually desire a hole? Or do they desire cordless Bluetooth rather, so no holes are required whatsoever?

” UX need to be a frame of mind, not an action in the procedure”
When you understand the due date is coming close and you have not had the ability to complete your deliverables. Utilized to attempt to retroactively encourage the PM to extend the task timeline.

” Material is king”
A quite strong argument to encourage everybody to press the due date since you have not gotten the material that will go on the page you are developing.

” Never ever ignore the stupidity of the user”
An effective method of outsourcing your own obligation of providing users enough context so they understand what to do (a.k.a. being an excellent designer).

” I’m questioning if this breaks availability requirements”
Utilized as last option when you are lacking arguments to encourage other designers their style is not working.

” An interface resembles a joke; if you need to describe it, it’s not that excellent”
A simple method of eliminating that onboarding wizard/walkthrough concept your stakeholders are requesting. Keep an eye out for the backfire: others may concur with your argument and blame on you the reality that the item is not that working that well.

” Individuals do not scroll”
The most offending declaration you can toss at a designer.

” Individuals are utilized to scrolling; consider the method you utilize Instagram”
A respectful counter-argument to the previous declaration. The Instagram example can be changed by any other feed-based item your interlocutor may be addicted to.

” The fold does not exist”
If you can’t encourage them, puzzle them.

” UI vs. UX”
Pzajsodiajhsknfksdjbfsdbfkqwehjoqiwejroe. Typically followed by a lot more cliché examples of catsup bottles or unpaved sidewalks.

” All pages need to be available in 3 clicks”
Simply. Do not.

” Should designers code?”
A frequently utilized wild card when the audience is lacking concerns in a Q&A session at a style occasion.

” If you believe excellent style is pricey, you need to take a look at the expense of bad style”
A passive-aggressive method of discussing to customers you will not decrease your rate. Typically inadequate.

” You can’t develop an experience; experiences are too subjective to be developed”
An argument utilized by colleagues who are lacking things to state however in some way still wish to sound wise.

” Let the users choose”
None people is going to win this unlimited argument, so we need to take this to c̶o̶u̶r̶t̶ user screening. However I’m still going to show you incorrect at the end.

” Nobody gets in a site through the homepage any longer”
Popular at the peak of the SEO age (2005–2008), the argument was utilized to interrupt unlimited conferences where a big group of stakeholders is attempting to develop your homepage by committee.

” The just other market who names their clients ‘users’ are drug dealerships”
Can’t even describe why this one exists. Utilized a lot when the term UX happened in the early 2000 s, is ending up being quite popular once again in the “developing for dependency” age.

” When escalators break, they really end up being stairs”
Initially utilized to describe the principle of elegant destruction, the quote began being embraced by designers to encourage the item owner that specific bugs do not require to be repaired.

” Mobile users are sidetracked”
Simply a generalization made by somebody who still believes the main usage case for mobile phones is on-the-go, while doing groceries and all at once attempting to tame a wild giraffe.

” You do not understand what you do not understand”
Truthfully, nobody understands.

” Leave your ego by the door”
An inspiring quote utilized prior to you stroll into a user screening session or a collective work session with your colleagues. Looks especially fantastic if composed in Helvetica, printed and framed, and hung by the entryway of really collective office.

” Double diamond”
Hey, we require a slide in this deck that represents our style procedure– can you create something that is fairly easy to comprehend, that will make us look less disorderly than we really are?

” Users do not check out”
An extremely utilized argument to encourage customers and stakeholders to cut copy length in half. If you made this far to this short article, you’re living evidence that this declaration is incorrect.

This short article was initially released by Fabrico Teixeira on UX Collective