• Important CEO Andy Rubin on Tuesday tweeted out pictures of what seems a brand-new type of smart device.
  • The gadget would be Important’s very first smart device in 2 years and comes a year after it supposedly cancelled its 2nd design and laid off 30% of its personnel.
  • The brand-new phone is long and slim and will have a brand-new type of interface, Rubin stated.
  • Rubin, the developer of the Android os and a previous Google executive, has actually mostly avoided of the general public eye given that a report in 2015 declaring that he had actually taken part in sexual misbehavior while at the search giant.
  • Go to Company Expert’s homepage for more stories.

Android developer Andy Rubin, who’s kept a low profile given that a report a year ago about his supposed sexual misbehavior assisted trigger a mass motion at Google, got out of the shadows on Tuesday.

Publishing on Twitter for the very first time given that July, Rubin, the CEO of gadget maker Important, tweeted out images of what seems a brand-new, narrow smart device. He didn’t provide its name, a date for when it may be launched, or state much about it at all. Rather, he simply tweeted out a video and 2 photos and suggested that the gadget would be various from other phones on the marketplace, with an ingenious interface, or UI.

” New UI for significantly various formfactor,” Rubin stated in a tweet.

Andy Rubin Essential


In an e-mail, Important spokesperson Shari Doherty validated the business has a brand-new gizmo in the works, however didn’t use any extra information.

” We have actually been dealing with a brand-new gadget that’s now in early screening with our group outside the laboratory,” Doherty stated in the e-mail. “We eagerly anticipate sharing more in the future.”

The brand-new gadget is long and narrow, shaped something like a sweet bar or an iPod nano. It has a bulge on its back for what seems a cam and is available in a minimum of 4 metal surfaces that appear to alter colors as the seeing angle modifications.

Rubin has actually hinted about a brand-new gadget prior to

Rubin revealed the very first Important phone to much excitement 2 years back. In spite of the phone’s pedigree, it offered badly and Important supposedly cancelled a 2nd design in 2015 and laid off 30% of its personnel.

Nevertheless, Rubin, a previous Google executive who led the business’s advancement of Android, has actually meant least two times this year that Important had another gadget in the works.

” We’ll make a statement. Hang tight,” he stated in June in reaction to a call from a Twitter usage to make another phone.

Reacting To another Twitter user questioning if Important was “going to have a 2nd act,” Rubin in April stated: “What do you believe we’re doing over here? We’re a customer items business. We craft cool things. Ultimately, cool things gets released. You’ll see.”

That tweet was his very first given that October, when he weighed in on an short article The New york city Times released detailing how Google had actually paid him a $90 million severance bundle after he was implicated of pushing a fellow worker at the search giant of carrying out foreplay. Rubin on Twitter rejected the allegation, calling it and other parts of the story “incorrect claims” that belonged to “a character assassination versus him.”

That short article assisted to touch off a project at Google to resolve unwanted sexual advances and discrimination, consisting of a enormous international walkout by business employees.

Got a suggestion about Important or another tech business? Contact this press reporter through e-mail at twolverton@businessinsider.com, message him on Twitter @troywolv, or send him a safe and secure message through Signal at 415.5155594 You can likewise contact Company Expert safely through SecureDrop