Dan Ives believes the time has actually come for Apple to open its wallet and purchase a piece of Hollywood.

Like others on Wall Street, Ives, an expert who covers the iPhone maker for Wedbush, believes the business’s future remains in its services company An essential element of that company moving forward is most likely to be the membership streaming video using it’s commonly anticipated to release this year

However even as Apple is investing more than $1 billion a year to establish brand-new video material, it deals with a huge obstacle taking on Netflix, not to discuss the brand-new and approaching streaming services from Disney and the combined AT&T- Time Warner– it has little bit in the method of a library of films and TELEVISION programs.

“Now is the time for Apple to swindle the band-aid and lastly do substantial material [mergers and acquisitions],” Ives stated in a brand-new research study note. Needs to the business hand down the chance, he continued, “it will be a significant tactical error … that will haunt the business for several years to come, [because] material [is] the rocket fuel in the services engine that is presently missing out on in the portfolio.”

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Making such an acquisition would represent a significant shift for Apple. While the iPhone maker has actually acquired great deals of smaller sized business, it has actually typically shunned huge mergers. To date, the most significant acquisition offer Apple has actually ever finished was its $ 3 billion purchase of earphone maker Beats in 2014

However with some $237 billion in money and financial investments since completion of September, Apple has a lot of loan with which to shop. And now would be a perfect time, argued Ives. With AT&T having actually finished its merger with Time Warner in 2015 and Disney anticipated to close its offer to obtain 21 st Century Fox this spring, debt consolidation will end up being the name of the video game in the material company, he stated.

While Apple has actually been attempting to develop its content library piece by piece, it runs the risk of being left far behind by competitors that are investing sometimes what it is each year and which currently have substantial holdings of films and TELEVISION programs, Ives stated.

“Apple substantially does not have the core material to get its devoted client base to pay $10 monthly,” he stated, including that CEO Tim “Cook, Jony Ive (Chief Style Officer), Eddy Hint (head of Apple’s material technique), and others on the leadership/strategy group continue to drive in the best lane at 55 miles per hour, while rivals from all locations of innovation and media are passing the innovation stalwart in the left lane driving 100 miles per hour in their brand-new material cars.”

So where should Apple put its loan? What material business should it purchase?

Here are the ones that Ives believes might be prime targets for Apple: