Star Wars-themed illustration of the AT&T and DirecTV logos.

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AT&T is presenting another batch of cost boosts for AT&T TELEVISION Now, the online streaming service previously understood as DirecTV Now.

The AT&T TELEVISION Now “Plus” plan which contains 45 channels and expenses $50 a month will increase to $65, AT&T informed Ars. Consumers on some other strategies will get a $10 boost, AT&T stated. That implies the “Max” strategy with 60 channels will go from $70 to $80, however prepares with more channels that vary in cost from $86 to $135 will remain at the present costs, AT&T informed us.

Notifications of the boosts are being sent out to existing clients, so the cost walkings will impact both brand-new and existing users.

Which’s not all. AT&T is likewise raising costs for the 2nd time this year on clients who kept strategies that are no longer provided to brand-new clients. For instance, clients with the old “Live a Little” strategy that consists of 65 channels had their month-to-month cost raised from $40 to $50 in April and will now see the cost raised from $50 to $60 in November. That’s a 50% boost in 7 months.

A story by The Streamable states that a couple of other grandfathered strategies are getting $10 increases, with brand-new costs varying from $75 to $95

In the e-mail to clients that a person client shown Ars, AT&T blamed the cost boost on increasing shows expenses. Naturally, AT&T itself is instrumental for increasing shows expenses due to the fact that it now owns Time Warner. AT&T informed a federal judge in 2015 that its acquisition of Time Warner would “allow the merged business to minimize costs,” however it’s been the opposite in truth.

” We’re changing our rates to show the expense to provide material to our clients,” AT&T stated in a declaration to Ars and other media outlets. “Consumers can call us at any time to evaluate their strategies or make account modifications.”

The AT&T TELEVISION Now service resembles standard satellite TELEVISION however is provided totally online. The service’s customer base has actually dropped from 1.8 million clients to 1.3 million in the previous year.

The rest of AT&T’s TELEVISION organisation remains in huge problem, too, as the business states it will lose about 1.1 million TELEVISION clients from its DirecTV satellite and U-verse wireline TELEVISION services in the 3rd quarter. Consisting of all of its TELEVISION services, AT&T’s overall variety of video customers dropped from 25.4 million in Q2 2018 to 22.9 million in Q22019 AT&T has stated it will not sell its DirecTV department regardless of pressure from financiers to divest the system.