As we inch closer to the holiday season, bigger and bigger discounts are set to appear from all major retailers as they fight it out for your hard-earned cash during the build-up and aftermath of Black Friday. One of the most strategic purchases you can make during the holiday deal season is a new TV. In the coming months, you are likely to see an onslaught of TV deals, with some netting you hundreds of dollars in savings. But how can you know which are worth taking advantage of?
The good news is that CNET is here to help find the perfect fit for your needs and your budget. With more than two decades of experience reviewing personal tech, David Katzmaier is our resident TV expert, and he has personally tested and reviewed several of the models you’ll find on this list. Those that have not been tested by CNET directly have been selected based on the size, specs, features, design, brand and price.
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Some incredible deals are happening now that can save you big bucks and help you get a great 4K TV at an affordable price. Remember that deals can expire at any time, so if you find the right fit, you’ll probably want to act quickly.
We update this page frequently, so keep an eye out here for the latest offers. If you’re shopping on a tight budget, you can also check out our roundup of all the best cheap TV deals.
What is the best 4K TV deal right now?
Selecting the overall “best” 4K TV deal can be tough as there are several variables that come down to personal preference. One offer on this list stands out as a pretty exceptional value. The 65-inch LG B4 features a dazzling OLED display, Dolby Vision support and an AI processor for rich, detailed visuals, and it’s currently $1,200 off at Best Buy. That saves you 40% compared to the list price, making it the biggest discount you’ll find on this list.
Best 4K TV deals
The Samsung S90D offers superb picture quality, an easy-to-use interface and great contrast and off-angle viewing. We talk more about all this in our review, with the only negatives being the reduced black levels in a bright room and its high price. The latter is now somewhat solved thanks to this $550 discount.
At 48% off the list price, this 2024 LG TV boasts one of the steepest discounts you’ll find on this list. It features a stunning OLED display, AI processor, Dolby Vision, Dolby Atmos and plenty of gaming features too. Plus, the voice remote is equipped with Amazon Alexa for easy hands-free control.
