How Fubo won big in its fight against giants Disney, Fox,...
Streaming TV company Fubo took on Disney, Fox, and Warner Bros. Discovery, and it paid off.The giants canceled plans for a joint sports streamer that Fubo had raised antitrust concerns about.Fubo struck a deal with Disney this week to settle the suit and merge with Hulu's live TV business.Fubo took on Goliath and cashed out.The…
TikTok breaks down 3 big trends that brands should watch for...
TikTok published its global "What's Next" trends report for marketing creatives on Wednesday.It advised marketers to try out AI tech and hire a wider set of creators to reach niche communities.TikTok also dove into how marketers should change how they talk about life stages with consumers.TikTok shared on Wednesday the culture and technology trends it…
Advertisers say Meta’s content-moderation changes make them uneasy. They won’t stop...
Some advertisers are expressing concerns about Meta's commitment to brand safety.Meta this week unveiled a new approach to content moderation, removing third-party fact-checkers.Many ad industry insiders doubt it'll lead to major spending shifts, however.Meta's new plan to shake up its content-moderation policies has some advertisers worried about the social giant's brand-safety standards. Despite that, ad…
Why ‘neo-medievalism’ could be a hot consumer trend in 2025
"Neo-medievalism" is emerging as a consumer trend, according to creative agency Wonderhood Studios.The trend embraces medieval aesthetics and reflects a rejection of modern tech culture.Fashion, home decor, and mead sales are key areas influenced by neo-medievalism, per Wonderhood.With Brat Summer fading further into the rearview mirror, it's time to look ahead to the next consumer…
YouTube powerhouse Pocket.watch is betting on kid-focused podcasts as its next...
Pocket.watch is betting on the podcast boom and partnering with GoKidGo to launch shows.The studio is creating podcasts for kids focused on music and mystery content.Two execs broke down the strategy and why the studio is focused on audio content in 2025.2024 was a big year for podcasts in the creator economy — and a…
How to create an influencer podcast — for kids
Pocket.watch is betting on the podcast boom and partnering with GoKidGo to launch shows.The studio is creating podcasts for kids focused on music and mystery content.Two execs broke down the strategy and why the studio is focused on audio content in 2025.2024 was a big year for podcasts in the creator economy — and a…
A YouTube exec explains what types of videos people are watching...
YouTube creators are increasingly optimizing their content for TV screens.There was an uptick in 4K videos and creators earning revenue from TV viewership this year.YouTube exec Kurt Wilms broke down the top performing content on the big screen.2024 was a breakout year for watching YouTube on the big screen.YouTube said this month that creator earnings…
These M&A deals show the hot areas of the creator economy...
It was a busy year for M&A in the creator economy.Startups in influencer marketing, talent management, and podcasting became acquisition targets.Companies also sought to expand globally by acquiring creator startups in new regions.Dozens of merger and acquisition deals were inked between companies across the creator economy in 2024.One of the most impactful sales was Publicis…
Netflix streamed two NFL games and got a TV-sized audience
Netflix didn't crash when it streamed two NFL games on Christmas.Even better for the NFL and Netflix: The streaming-only games got audiences that were only a bit smaller than a TV game.Streaming live sports used to be a novelty. Not anymore.Netflix passed two tests on Wednesday when it streamed live NFL football games for the…
A YouTube exec explains what types of videos people are watching...
YouTube creators are increasingly optimizing their content for TV screens.There was an uptick in 4K videos and creators earning revenue from TV viewership this year.YouTube exec Kurt Wilms broke down the top performing content on the big screen.2024 was a breakout year for watching YouTube on the big screen.YouTube said this month that creator earnings…