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Influencers and other affiliates drove about 20% of US Cyber Monday revenue, per Adobe Analytics.Posts with affiliate links were six times as likely to lead to a sale as other social content was.Social shopping has been on the rise in the US, as platforms like TikTok lean into e-commerce.Influencers are helping to boost sales this…

Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business Insider the strategy could help mark a new era for the brand.Still, not everyone was convinced: Another marketing expert said Jag's final product might disappoint.Jaguar has generated a lot of buzz since unveiling its rebranding campaign, culminating this…

Jaguar unveiled the first concept car as part of its newly rebranded identity.Its rebrand has stirred controversy for not including any cars — and some have argued it was "woke."Jaguar said it would reveal a new electric model in late 2025 as part of its all-electric future. Jaguar unveiled a design concept Monday for its…

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TikTok recently hosted an invite-only creator summit in LA where it shared tips and best practices.Employees and creators shared advice on how to increase engagement and earnings.Here are 10 ways to produce higher-quality content on TikTok, according to one of its staffers.TikTok isn't showing any signs of slowing down in advance of a potential US…

TikTok recently hosted an invite-only creator summit in LA where it shared tips and best practices.Employees and creators shared advice on how to increase engagement and earnings.Here are 10 ways to produce higher-quality content on TikTok, according to one of its staffers.TikTok isn't showing any signs of slowing down in advance of a potential US…

Canada's antitrust watchdog is suing Google.Canadian regulators say Google abused its position as the largest adtech provider in the country.It's the latest in a series of legal challenges brought against the tech giant.Canada's antitrust watchdog is suing Google over its anti-competitive conduct in its adtech business, the country's Competition Bureau said Thursday.The Competition Bureau, Canada's…

This month, Walmart launched its first shoppable feature film, "Jingle Bell Love," with Roku.It's ramping up its efforts this holiday to get people to shop while watching TV.Walmart made some key changes to its shoppable entertainment strategy this year.Walmart is making its biggest push yet this holiday season to get people to shop while watching…

NowThis laid off about half its unionized newsroom, marking the second deep round of cuts this year.The layoffs affected 13 of NowThis' 21 WGA East members.A decline in advertising has led to widespread media layoffs in recent years.NowThis recently laid off about half its unionized newsroom, the second round of deep cuts this year at…

Jaguar defended its rebranding campaign after online critics roasted a promotional video.Jaguar's boss said the rebranding message was lost "in a blaze of intolerance."The campaign, featuring models and no cars, was criticized as "woke."Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their…