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Friday, April 10, 2020
Another substantial video game series will get its own ‘Fortnite’- design Fight Royale mode

Another substantial video game series will get its own ‘Fortnite’- design...

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Are you ready for yet another Battle Royale mode? Thanks to the explosive popularity of games like "Fortnite" and "Apex Legends," it's unlikely to stop anytime soon. The latest example is "Battlefield 5," a first-person shooter from EA's Swedish DICE studio. On March 25, "Battlefield 5" gets the new "Firestorm" mode. EA describes the new…
This small video gaming start-up developed a simulation engine that can manage a 10,000- gamer fight royale

This small video gaming start-up developed a simulation engine that can...

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British startup Hadean claims to have created a new simulation engine that would allow thousands of gamers to participate in a battle royale-style fight simultaneously. Hadean will put its Aether Engine to the test on 9 March, and has partnered with Eve Online maker CCP Games to host a massive space fight involving 10,000 players.…
Corn Syrup: How Bud Light Made It A Super Bowl Fight

Corn Syrup: How Bud Light Made It A Super Bowl Fight

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Running back Todd Gurley (30) was surprisingly quiet for the Los Angeles Rams offense that slept-walked to a 13-3 loss to the New England Patriots in Super Bowl LIII. (Photo by Rich Graessle/Icon Sportswire via Getty Images)Getty Well, that was an interesting Super Bowl battle. Not the actual game, which was pretty unoffensive in that it basically…
Fulfill the power gamers of the Disney-Fox merger, who will lead its renowned franchises into the future and do fight with Netflix

Fulfill the power gamers of the Disney-Fox merger, who will lead...

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Disney ruled 2018 with the three biggest movies of the year: "Black Panther," "Avengers: Infinity War," and "Incredibles 2." In 2019, it's likely to repeat its dominance and could even surpass its record 2018 with expected hits like "Avengers: Endgame," "The Lion King," and "Star Wars: Episode IX." But beyond the box office, Disney's biggest…
High-flying video gaming start-ups Unity and Improbable have actually ended their fight quietly after an extremely public fight that included the developer of ‘Fortnite’

High-flying video gaming start-ups Unity and Improbable have actually ended their...

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It looks like the very public feud between high-flying game development companies Unity and Improbable has come to a peaceful end — at least, for now. In short: Unity has clarified its terms of service, putting in writing that it's committing to an open platform, where customers can use technology from Improbable or any other…
‘There’s a lot of lookalike business:’ Ad-tech and mar-tech companies will fight to get lucrative in 2019 or danger termination

‘There’s a lot of lookalike business:’ Ad-tech and mar-tech companies will...

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From AT&T's blockbuster deal to acquire Time Warner and AppNexus to Adobe's $4.75 billion bet on Marketo, 2018 was a big year for advertising and marketing-tech deals. For years, venture capital firms and acquirers have chased "mad-tech" companies with the goal of loosening Facebook and Google's chokehold on digital advertising. Meanwhile, Amazon has emerged as…

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