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Friday, April 3, 2020
Brick-and-mortar stores can still teach us a lot about marketing

Brick-and-mortar stores can still teach us a lot about marketing

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Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur — from managing stress to embracing awkwardness. You can also get his musings straight to your inbox by signing up for his newsletter! On my way to work, I pass two eyewear stores. They both have…
8 digital New Year’s resolutions to enhance your individual and work life

8 digital New Year’s resolutions to enhance your individual and work...

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Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur — from managing stress to embracing awkwardness. You can also get his musings straight to your inbox by signing up for his newsletter! By now your New Year’s hangover should be over, and you’re finding out…
This is how I began an effective B2B tech business

This is how I began an effective B2B tech business

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Less than a decade ago, I left a high-paying tech job in New York City to found my own SEO-optimization company. It was a calculated risk — I had a family to support but did not pursue investors or venture capital. Instead, I focused on organically building a consulting company, and using it to later…
Why digital tools you utilize in your individual life ought to be on your CV

Why digital tools you utilize in your individual life ought to...

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I entered the workforce in 1998 during the midst of the dotcom bubble. To stay relevant in a highly competitive and unpredictable market, I found myself constantly updating my resume with software proficiencies I thought companies would find desirable. However, none of the software proficiencies I included in my resume proved to be applicable or…

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