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Friday, April 10, 2020
3 critical App Store Optimization mistakes you’re overlooking

3 critical App Store Optimization mistakes you’re overlooking

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Wrong Priorities in ASO ASO is getting more and more complex, unexpected and multidimensional. This has made prioritization painfully difficult for marketers. You have to manage graphic assets and do creative optimization, while taking care of the wording and paraphrasing in metadata optimization, which is coupled with a very technical, algorithm-debunking work of keyword optimization,…
As a CEO I’m often wrong — but that’s okay

As a CEO I’m often wrong — but that’s okay

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Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Every now and again I’m right about something, and that gives me…
Want to be an entrepreneur? Start by visualizing your success

Want to be an entrepreneur? Start by visualizing your success

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The whole of our lives is comprised of a series of individual events threaded together by the decisions we make. One day we wake up and the sun is shining and there’s no stopping us. And on other days, like now, uncertainly and fear control our collective psyche and send everyone into disarray and confusion.…
How my company successfully changed my role from on-site to remote

How my company successfully changed my role from on-site to remote

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The modern workplace is evolving lightning fast. It’s becoming increasingly distributed. After realizing that remote work leads to a healthier, happier and more productive workforce, more and more companies are now transitioning roles from onsite to remote. And that was before the coronavirus pandemic struck. Having recently (before the coronavirus) switched my role as a…
You’re already an influencer — now use your power for good

You’re already an influencer — now use your power for good

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Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Last week there was a moment where I had to decide whether…
How to recover from burnout and chronic work stress, according to a psychologist

How to recover from burnout and chronic work stress, according to...

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It’s pretty likely you’ve heard of burnout – and you may have even experienced it. Caused by chronic work stress, it’s characterized by signs such as emotional exhaustion, lack of energy, and loss of satisfaction with work – and has been linked to a wide range of physical conditions such as cardiovascular diseases and musculoskeletal…
OpenAI CEO offers funding for startups tackling coronavirus

OpenAI CEO offers funding for startups tackling coronavirus

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As stock markets continue to tank globally, startup founders raising money are starting to worry. A notable exception is those with services related to coronavirus, who are enjoying a surge in demand and new investment opportunities. Sam Altman, the CEO of artificial intelligence research lab OpenAI, created another financial stream yesterday by offering to fund…
How to handle toxic people as an online community manager

How to handle toxic people as an online community manager

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Communication surrounds us, and it’s so deeply rooted in our everyday life that we barely make any efforts to initiate a new dialog. Especially online. It turns out that self-expression on the internet is way more comfortable than in real life (we all understand the reasons for it). Guided by this idea, one might assume…
Reinvest and obsess: How BlaBlaCar became a European tech unicorn

Reinvest and obsess: How BlaBlaCar became a European tech unicorn

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BlaBlaCar, the 14-year-old French tech unicorn which has become synonymous with carpooling, has to date raised a staggering €396.4 million ($448.5 million) from investors including Accel Partners and Index Ventures. While things are going well for the business, Frédéric Mazzella, co-founder of BlaBlaCar, told Growth Quarters the journey wasn’t always smooth sailing. According to Mazzella,…
How Slack keeps employees focused while being a distracting app

How Slack keeps employees focused while being a distracting app

At Slack, there’s a channel for everything, he says. “[There is] a channel for people who want to get lunch together, a channel for sharing pet photos, even a Star Wars channel.” These separate channels not only save others from the sort of off-topic conversations that clog up email and make in-person meetings unbearable—they also…

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