What the hell is the Pomodoro Technique and why is it...
I’ve been covering tech and business for years and I can confirm most people in these spaces, myself included, are obsessed with productivity… particularly new shiny ways to magically become more productive. Just like in fashion, you can see long-forgotten productivity fads return every few years, and even though it’s been around for a while,…
We’re already living in an era of unlimited technology
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! There’s a difference between things being theoretically unlimited and virtually unlimited. The…
How COVID and an unexpected 17-hour time difference forced us to...
As my co-founder and I roll into the eighth month of our “one-week visit” to Australia, it amuses me how a company so focused on meeting efficiency ended up being one of the strongest examples of effective asynchronous communication. Like many, we were surprised by the sudden grounding of our entire team. In particular, we…
How Google Workspace unlocked the market for subscription business software
The software stack of a startup in 2020 looks much different than a company starting in 2007. In 2007, a new company would require large capital expenditures to build a Windows infrastructure for email, file storage, accounting, and marketing tools. It would cost tens of thousands of dollars and require hiring IT experts to deploy…
My memory sucks — but it’s made me a better leader
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! For years now, I have been skiing with the same guide in…
How to use emotion to make your brand’s content more compelling
People remember what makes them feel. Content is no different. If you want something to resonate with audiences, you need to tap into what emotions you’re addressing. If you don’t have a handle on this, you won’t execute the content as well as you could have, and you may not engage as many people as…
I cry at work — and you should too
Now you might be one of those super cool and collected people that never cry at work, but I’m willing to admit my faults: I’m a huge crybaby. While this is a tough thing to admit, I’m convinced there are people out there who’ve done the same. The last time I shed tears on the…
Why entrepreneurs need to stop glorifying persistence
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Let’s talk about one of the most popular terms in entrepreneurship: persistence.…
The new Chinese digital consumers your business needs to target
China, the site of COVID-19’s initial large outbreak, has done exceptionally well at controlling the infection since then. This has enabled the country to kickstart its economy in record time but along the way, things have changed. Understanding and adapting to these changes may take time but it will pay off in the end. Understanding…
15 tips for hosting a virtual offsite for your remote team
It was January 2020 and our 140+ team had just gathered in a large hotel conference room for another one of our bi-annual offsites. Ahead lay the whole day and night of strategic team alignment and most importantly — relationship building. Today, several months and hundreds of Zoom calls later, all this seems like a…
