An influencer’s clothing brand launch was a huge miss for her...
Madeleine White's pajama brand faced backlash over pricing and material quality.She took the website down and relaunched it seven months later with higher quality and lower prices.White told BI building back trust with her audience is the most important thing for her.Madeleine White learned what happens when your brand is a huge miss with your…
TikTok’s plan to bring social shopping to the US is really...
Social shopping finally broke through in the US in 2024, driven by TikTok Shop.Companies spent years trying to import social-commerce habits from Asia, with varied success.The US market is still dominated by Amazon, but social apps and influencers are key players.Social platforms have spent years trying to get Americans to buy stuff from videos, posts,…
Instagram Fixes ‘Rug Pulling’ Feature That Made Videos Disappear
Instagram has fixed a longstanding feature known internally as "rug pulling" -- an issue many users had mistaken for a glitch. The term refers to how Instagram interrupts the content a user is viewing when they first open the app and replaces it with a fresh post, even if they weren't finished viewing the existing…
Instagram Is Reducing the Quality of Some Videos in Your Feed....
There's a reason why some Instagram videos in your feed may look better than others. In a recent Ask Me Anything video posted to his Instagram page (and captured by another user), Instagram head Adam Mosseri said the company purposefully adjusts the quality of the videos to optimize for both watch time and network conditions."In general, we…
Social media’s favorite fake rich kid opens up about his online...
Aris Yeager shot to fame by parodying a spoiled, rich European caricature on social media.Yeager recently told Business Insider about his online persona.He also talked about how he's leveraging his popularity with his influencer-focused app Storytime. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the…
Threads app chief shares her top advice for creators on how...
Meta is sharing new advice for creators on Threads about engaging content and how often to post.Meanwhile, the platform has been embroiled in debates around engagement-bait content.We spoke with Meta's head of Threads about what the platform is advising creators to do on the app. Thanks for signing up! Access your favorite topics in a…
There’s new evidence Instagram’s plan to win over teens is working
Instagram is the most used app among US teens, a new Piper Sandler survey found.TikTok was the second most used, and the most liked.Snapchat dropped off in both popularity and use among teenagers. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app By clicking…
Instagram has surged to a new high among US teens, new...
Instagram is the most used app among US teens, a new Piper Sandler survey found.TikTok was the second most used, and the most liked.Snapchat dropped off in both popularity and use among teenagers. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app By clicking…
Influencers are swiping a new black card at restaurants, spas, and...
There's a new card from OTH Network that influencers are swiping to redeem products and services.The influencer-focused fintech platform uses AI to match brands and creators.After creating sponsored content, influencers can spend the payment in person at the business. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the…
Influencers are swiping a new black card at restaurants, spas, and...
There's a new card from OTH Network that influencers are swiping to redeem products and services.The influencer-focused fintech platform uses AI to match brands and creators.After creating sponsored content, influencers can spend the payment in person at the business. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the…
