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Tuesday, September 22, 2020

Are the benefits of Apple’s App Store worth 30% of your...

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With Apple’s recent appearance before the US congress, it’s been working hard to justify the 30% revenue cut it takes from all apps on its platform. The company just published a study looking at other similar app platforms and their revenue cuts to make the case, “We’re just like everyone else.” Not surprisingly, a lot…

5 strategies for thoughtful brand building during a crisis

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The impact of the coronavirus will be felt for a long time after the crisis has passed. Right now, many marketing efforts are going down the drain, either because consumers have stopped listening, or because brands are too scared to spend money in such a volatile environment. The crisis has already altered consumer behaviors significantly,…
Quality is what makes you future-proof

Quality is what makes you future-proof

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Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! If you believe the experts, we’re heading towards the worst crisis in…
Why you always need to show your product’s ‘humanness’

Why you always need to show your product’s ‘humanness’

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Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! A few days ago, I was in a meeting, and I was…
The 15 steps to successfully selling a startup

The 15 steps to successfully selling a startup

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Our startup ClearBrain was recently acquired by Amplitude. As a product intelligence platform, the synergy between our technologies was clear, even more so as we compared several offers from companies public and private. This process, while successful, was nonetheless quite challenging at times. Thankfully we had some great investors and advisors to guide us along the way.…
Why my startup is rejecting the ‘new normal’

Why my startup is rejecting the ‘new normal’

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The day I announced to our team that we would be closing our offices indefinitely in response to rising COVID-19 case counts and government mandates was surreal, to say the least.  We were lucky enough to already have a remote infrastructure in place, and while our core team operated out of our Chicago headquarters, I made…
How to use ‘controversial’ content to drive high-quality backlinks

How to use ‘controversial’ content to drive high-quality backlinks

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I understand the hesitation you might have when starting this article. Controversy can feel a little scary and negative, especially when it’s associated with your content. But there are definitely ways you can utilize the share-power of controversial content without it reflected poorly on your brand.  And when you pull off that balance, you can…
Here’s what it really means when you say ‘I’m busy’

Here’s what it really means when you say ‘I’m busy’

Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! It seems that saying ‘I’m busy’ has become a badge of honor…
Global digital and social media usage July 2020 — everything you need to know

Global digital and social media usage July 2020 — everything you...

The global digital landscape is still evolving rapidly as we enter the second half of 2020, with the ongoing coronavirus pandemic continuing to influence and reshape various aspects of people’s daily lives.  Lockdowns may have been lifted across across the world, but many of the new digital behaviors that people adopted during confinement have endured,…
What my failed ‘birthday button’ taught me about design

What my failed ‘birthday button’ taught me about design

Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Once upon a time, I was the CEO of an online birthday…

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