How Google Workspace unlocked the market for subscription business software
The software stack of a startup in 2020 looks much different than a company starting in 2007. In 2007, a new company would require large capital expenditures to build a Windows infrastructure for email, file storage, accounting, and marketing tools. It would cost tens of thousands of dollars and require hiring IT experts to deploy…
My memory sucks — but it’s made me a better leader
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! For years now, I have been skiing with the same guide in…
How to use emotion to make your brand’s content more compelling
People remember what makes them feel. Content is no different. If you want something to resonate with audiences, you need to tap into what emotions you’re addressing. If you don’t have a handle on this, you won’t execute the content as well as you could have, and you may not engage as many people as…
Why entrepreneurs need to stop glorifying persistence
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Let’s talk about one of the most popular terms in entrepreneurship: persistence.…
The new Chinese digital consumers your business needs to target
China, the site of COVID-19’s initial large outbreak, has done exceptionally well at controlling the infection since then. This has enabled the country to kickstart its economy in record time but along the way, things have changed. Understanding and adapting to these changes may take time but it will pay off in the end. Understanding…
15 tips for hosting a virtual offsite for your remote team
It was January 2020 and our 140+ team had just gathered in a large hotel conference room for another one of our bi-annual offsites. Ahead lay the whole day and night of strategic team alignment and most importantly — relationship building. Today, several months and hundreds of Zoom calls later, all this seems like a…
Making a task look easy doesn’t mean it stops being hard
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! A few weeks ago, I saw two incredibly athletic women perform a…
5 tips for global software sales my team learned the hard...
As tech companies expand their reach across the globe, it’s inevitable that some assumptions about various markets will turn out to be wrong, if you don’t rely on the knowledge and expertise of those working on this particular market. At JetBrains, which grew from a small startup in Prague to an established company whose tools…
Being a paradoxical manager is a good thing — here’s why
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! The paradox of tolerance states that if a society is tolerant without…
What is ‘infrastructure as code’ and why do you need it?
As DevOps grows, it helps to know about how it works. One of the big things in DevOps is “infrastructure as code.” This means that you treat your infrastructure the exact same as you would treat your application code. So you’ll check it into version control, write tests for it, and make sure that it…
