Shop physical fitness brand name Orangetheory Physical fitness has actually collected a cult following on the back of its high-intensity, boot-camp-style exercises. This year, it is set to partner with another cult brand name.

Kevin Keith, Orangetheory’s primary brand name officer, teased an approaching collaboration with Apple at the Association of National Advertisers’ Brand name Masters conference on Friday.

“We are in fact presenting, later on this year, some brand-new collaborations that rhyme with ‘Snapple,’ I can inform you this,” he stated.

For those not familiar with Orangetheory, the essential part is to get your heart rate past its optimum limit (an effort of 85 or above on a scale of 1 to 100) for 12 to 20 minutes throughout the 60- minute class, which the brand name calls the “orange zone.”

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The tech-savvy brand name has actually currently presented a multitude of tech combinations that let its consumers track their development, such as a heart display that tracks what they do beyond the studio. A combination with Apple would just take its tech efforts to the next level.

When asked to elaborate on the collaboration by Company Expert, Keith decreased to state more. However he hinted that the collaboration was probably an app for the Apple Watch.

“It’s type of a trick, however the worst concealed,” he stated. “A 3rd of our members have Apple watches. Now, we’re going to go legitimate, and we’re likewise truly raise the experience.”