The developer of the Huge Bro truth tv format is taking legal action against Facebook for permitting ads to fraudulently include his name and image, Reuters reports.

Dutch billionaire John de Mol, among the brains behind home entertainment studio Endemol, submitted his match versus Facebook in an Amsterdam court previously today.

The phony advertisements, no longer readily available, apparently attempted to get Facebook users to purchase Bitcoin BTC from a business ‘backed’ by de Mol himself.

Attorneys argued advertisements which contained de Mol’s image influenced customers to send out $1.7 million euros ($ 1.9 million) to the scammers.

They likewise declared their customer’s track record was harmed as advertisements were clicked and customers consequently scammed. They even stated Facebook had actually stopped working to stop the advertisements from appearing entirely, and had actually not reacted rapidly enough to problems.

Facebook is apparently yet to officially react to de Mol’s grievance in court, however a representative informed Reuters: “We take the problem of deceptive advertisements that break our policy, and those that include public figures, extremely seriously. These consist of the advertisements affecting Mr. De Mol.”

” Individuals who press these type of advertisements are consistent, they are well-funded and they are continuously developing their misleading methods to navigate our systems,” they included.

Bitcoin fraudsters have routinely secondhand global celebrities in their plans. Certainly, tv hosts in New Zealand and Australia have actually been utilized in dodgy Bitcoin-related Facebook advertisements however de Mol appears to be the very first to combat back. Props.

Released June 5, 2019– 15: 34 UTC.