• Elon Musk tweeted that Twitter will introduce a new feature showing “view count” on tweets, soon.
  • Former Twitter CEO Jack Dorsey approved the new feature saying it’s a “better metric.” 
  • Musk says he wants to improve transparency around so-called “shadow banning” on the site.

Elon Musk announced a new feature on Twitter coming soon that will allow users to see view counts on their tweets, on Thursday. 

Musk tweeted: “Tweets will show view count in a few weeks, just like videos do. Twitter is much more alive than people think.” 

Former Twitter CEO Jack Dorsey approved the message saying: “Great. Much better metric.” 

Twitter did not immediately respond to Insider’s request for comment about view count on tweets.

Musk was responding to a thread discussing the issue of shadow banning on Twitter. One user said: “it’ll be interesting when some people learn they aren’t actually shadowbanned, it’s just that they don’t say anything worth reading.” 

The user joked about people assuming that their account was shadow banned just because their tweets didn’t receive much engagement. 

Shadow banning refers to a practice used by social media platforms to block a user without notifying them by making their posts, content and activities invisible to other users. The user is still able to use the platform but only they will see their activity. 

Hours earlier, conservative journalist Bari Weiss released part two of Musk’s Twitter Files series which claims to expose the suppression of free speech on the platform. 

Weiss highlighted “secret” tactics by Twitter employees to “actively limit the visibility of entire accounts or even trending topics—all in secret, without informing users.” 

Weiss said that staff used a tool called “visibility filtering,” more commonly known as shadow banning, to control what kind of content users were able to engage with. 

Weiss said former executives on Twitter’s trust and safety teams including Vijaya Gadde and Yoel Roth were part of a “secret group,” called the “Site Integrity Policy, Policy Escalation Support,” that made the biggest decisions about high-follower or controversial accounts. 

Musk tweeted later that the group often made controversial decisions “without getting Jack’s approval,” who has “a pure heart imo.” 

“The inmates were running the asylum,” Musk added.