Are lab-grown diamonds more sustainable than mined diamonds?

Getty

The Federal Trade Commission (FTC) has sent out warnings to eight jewelry brands over misleading sustainability claims in their marketing.

In a letter seen by Forbes, the regulating body addressed marketing that claimed their gems have environmental benefits over mined diamonds and directed brands to their Green Guides which advises marketers on how to “quantify their claims to avoid deceiving consumers”.

The letter also raised concerns that brands were not clearly identifying their gems as laboratory created as outlined in the FTC’s recently updated Jewlry Guides.

The FTC would not disclose the brands who were contacted but said that it had begun investigating after several complaints from members of the public and competitors.

“Some adverts were using unqualified general claims with terms such as “eco-friendly” and “sustainable”. Consumers can interpret these claims in different ways so if they’re not qualifying how something is better for the environment, then they need to be able to show that they’re better in all the ways that a consumer might interpret that,” said Robert Frisby, an attorney with the FTC’s Bureau of Consumer Protection who worked on the letters.

“We don’t have an opinion on whether they’re good for the environment or not, they just need to be clear in their marketing,” he added.

Mined diamonds have been called out for their environmental impact which involves earth displacement, deforestation, water usage and energy consumption. While diamond mining is often cited as one of the least damaging forms of mining as it doesn’t use toxic chemical to extract gems, it can still be linked to other negative impacts caused by the practice.

Some industry players are addressing the issue of sustainability. Alrosa, a Russian mining company, has said it reduced water usage by 57% in 2017 and De Beers is aiming to make some of its mines totally carbon neutral in the next three years.

Many synthetic diamond growers and brands using them have used the negative impact of diamond mining to suggest that lab-grown diamonds are more sustainable, but there is little concrete evidence that this is the case.

Many laboratories are using potentially harmful gases such as methane to extract carbon, with little transparency about how this is sourced and managed, and the process itself is highly energy intensive requiring giant ‘ovens’ to run at around 2000 degrees Fahrenheit.

The process, efficiency and sustainability practices differ greatly between labs, as they do with mines, and it seems greater regulation and transparency is required by both.

Laura Chavez, founder of UK-based Lark & Berry who only use lab-grown diamonds in their jewelry, believes that there is sufficient enough evidence for the cautioned brands to market their stones as environmentally friendly. “We’ve done a lot of research and found that cultured diamonds are far more sustainable than mined diamonds. When comparing two identical diamonds, mined versus cultured, it’s important to inform customers that in cultured, we have an alternative whose production offers much less land displacement, way less emissions, less water usage and does not endanger human lives. With cultured, we aren’t seeing work-related injuries or any illegal trade conflict like we still do in some zones where diamonds are mined. It all comes down to finding better alternatives in products that become available to us through scientific innovation.”

Jean-Marc Lieberherr, CEO of the Diamond Producers Association, however, welcomed the news from the FTC. “The DPA has for several months expressed serious concerns about misleading marketing communication and unsubstantiated eco claims coming from many laboratory-grown diamond marketers. We welcome the FTC’s move to put some of these companies on notice and to clarify the sense of its revised Jewelry Guide. These are important steps towards ensuring that consumers are adequately informed and protected when making important purchase decisions”.

” readability=”83.16204379562″>
< div _ ngcontent-c14 =" " innerhtml ="

(****** )(******* )

Are lab-grown diamonds more sustainable
than mined diamonds?

Getty

(***** )

The Federal Trade Commission( FTC )has actually sent cautions to 8 precious jewelry brand names over deceptive sustainability claims in their marketing.

In a letter seen by Forbes, the managing body dealt with marketing that declared their gems have ecological advantages over mined diamonds and directed brand names to their Green Guides which recommends online marketers on how to “measure their claims to prevent deceiving customers”.

The letter likewise raised issues that brand names were not plainly determining their gems as lab produced as detailed in the FTC’s just recently upgraded Jewlry Guides.

The FTC would not reveal the brand names who were called however stated that it had actually started examining after a number of grievances from members of the general public and rivals.

” Some adverts were utilizing unqualified basic claims with terms such as “environmentally friendly” and “sustainable”. Customers can analyze these claims in various methods so if they’re not certifying how something is much better for the environment, then they require to be able to reveal that they’re much better in all the manner ins which a customer may analyze that,” stated Robert Frisby, a lawyer with the FTC’s Bureau of Customer Defense who dealt with the letters.

(********* )

“We do not have a viewpoint on whether they benefit the environment or not, they simply require to be clear in their marketing,” he included.

Mined diamonds have actually been called out for their ecological effect which includes earth displacement, logging, water use and energy usage. While diamond mining is frequently pointed out as one of the least destructive types of mining as it does not utilize poisonous chemical to extract gems, it can still be connected to other unfavorable effects brought on by the practice.

Some market gamers are resolving the concern of sustainability. Alrosa, a Russian mining business, has stated it lowered water use by 57% in 2017 and De Beers is intending to make a few of its mines completely carbon neutral in the next 3 years.

Numerous artificial diamond growers and brand names utilizing them have actually utilized the unfavorable effect of diamond mining to recommend that lab-grown diamonds are more sustainable, however there is little concrete proof that this holds true.

Numerous labs are utilizing possibly hazardous gases such as methane to extract carbon, with little openness about how this is sourced and handled, and the procedure itself is extremely energy extensive needing huge ‘ovens’ to perform at around 2000 degrees Fahrenheit.

The procedure, effectiveness and sustainability practices vary considerably in between laboratories, as they finish with mines, and it appears higher guideline and openness is needed by both.

Laura Chavez, creator of UK-based Lark & Berry who just utilize lab-grown diamonds in their precious jewelry, thinks that there suffices adequate proof for the warned brand names to market their stones as eco-friendly. “We have actually done a great deal of research study and discovered that cultured diamonds are even more sustainable than mined diamonds. When comparing 2 similar diamonds, mined versus cultured, it is very important to notify consumers that in cultured, we have an alternative whose production provides much less land displacement, method less emissions, less water use and does not threaten human lives. With cultured, we aren’t seeing job-related injuries or any prohibited trade dispute like we still perform in some zones where diamonds are mined. All of it boils down to discovering much better options in items that appear to us through clinical development.”

Jean-Marc Lieberherr, CEO of the Diamond Producers Association, nevertheless, invited the news from the FTC. “The DPA has for a number of months revealed severe issues about misinforming marketing interaction and dubious eco claims originating from numerous laboratory-grown diamond online marketers. We invite the FTC’s relocate to put a few of these business on notification and to clarify the sense of its modified Precious jewelry Guide. These are very important actions towards guaranteeing that customers are properly notified and secured when making essential purchase choices”.

” readability =”83
16204379562″ >

.

Are lab-grown diamonds more sustainable than mined diamonds?

Getty

.

.

The Federal Trade Commission (FTC) has actually sent cautions to 8 precious jewelry brand names over deceptive sustainability claims in their marketing.

In a letter seen by Forbes, the managing body dealt with marketing that declared their gems have ecological advantages over mined diamonds and directed brand names to their Green Guides which recommends online marketers on how to “measure their claims to prevent deceiving customers”.

The letter likewise raised issues that brand names were not plainly determining their gems as lab produced as detailed in the FTC’s just recently upgraded Jewlry Guides.

The FTC would not reveal the brand names who were called however stated that it had actually started examining after a number of grievances from members of the general public and rivals.

“Some adverts were utilizing unqualified basic claims with terms such as “environmentally friendly” and “sustainable”. Customers can analyze these claims in various methods so if they’re not certifying how something is much better for the environment, then they require to be able to reveal that they’re much better in all the manner ins which a customer may analyze that,” stated Robert Frisby, a lawyer with the FTC’s Bureau of Customer Defense who dealt with the letters.

“We do not have a viewpoint on whether they benefit the environment or not, they simply require to be clear in their marketing,” he included.

Mined diamonds have actually been called out for their ecological effect which includes earth displacement, logging, water use and energy usage. While diamond mining is frequently pointed out as one of the least destructive types of mining as it does not utilize poisonous chemical to extract gems, it can still be connected to other unfavorable effects brought on by the practice.

Some market gamers are resolving the concern of sustainability. Alrosa, a Russian mining business, has stated it lowered water use by 57 % in 2017 and De Beers is intending to make a few of its mines completely carbon neutral in the next 3 years.

Numerous artificial diamond growers and brand names utilizing them have actually utilized the unfavorable effect of diamond mining to recommend that lab-grown diamonds are more sustainable, however there is little concrete proof that this holds true.

Numerous labs are utilizing possibly hazardous gases such as methane to extract carbon, with little openness about how this is sourced and handled, and the procedure itself is extremely energy extensive needing huge ‘ovens’ to perform at around 2000 degrees Fahrenheit.

The procedure, effectiveness and sustainability practices vary considerably in between laboratories, as they finish with mines, and it appears higher guideline and openness is needed by both.

Laura Chavez, creator of UK-based Lark & Berry who just utilize lab-grown diamonds in their precious jewelry, thinks that there suffices adequate proof for the warned brand names to market their stones as eco-friendly. “We have actually done a great deal of research study and discovered that cultured diamonds are even more sustainable than mined diamonds. When comparing 2 similar diamonds, mined versus cultured, it is very important to notify consumers that in cultured, we have an alternative whose production provides much less land displacement, method less emissions, less water use and does not threaten human lives. With cultured, we aren’t seeing job-related injuries or any prohibited trade dispute like we still perform in some zones where diamonds are mined. All of it boils down to discovering much better options in items that appear to us through clinical development.”

Jean-Marc Lieberherr, CEO of the Diamond Producers Association , nevertheless, invited the news from the FTC. “The DPA has for a number of months revealed severe issues about misinforming marketing interaction and dubious eco claims originating from numerous laboratory-grown diamond online marketers. We invite the FTC’s relocate to put a few of these business on notification and to clarify the sense of its modified Precious jewelry Guide. These are very important actions towards guaranteeing that customers are properly notified and secured when making essential purchase choices”.

.