Lots of people have actually been intimidated by Amazon’s big and growing share of the e-commerce market.

However Ethan McAfee saw a chance.

McAfee predicted that Amazon was ending up being like a shopping center on the web, the go-to location for online shopping. Business that wished to offer their items online were going to require to provide them through Amazon, and lots of were going to require assistance doing that.

“If you’re a brand name, you require to have an Amazon [presence],” McAfee informed Company Expert on Thursday, “since that’s where individuals are purchasing your things.”

The issue is that lots of item makers do not have any knowledge in offering straight to customers. To assist business out, McAfee in 2011 established Amify. The start-up assists develop web shops and item listings on Amazon for business with mid-tier brand names.

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Amify states it can offer brand names’ items much better and less expensive

In exchange for a commission on their sales through the website, Amify assists consumers market their items on Amazon and fight fake copycats of their items. It likewise can manage their supply-chain and stock management for their online sales and handle returned items.

Amify’s pitch to prospective consumers is: “You can outsource your Amazon existence to somebody who can do it much better, much faster, less expensive,” McAfee stated.

The Alexandria, Virginia-based business currently has collaborations with some 300 brand names. Amongst them are Fender guitars and Brooks running shoes.

However McAfee believes Amify has actually only simply started to tap the capacity of the marketplace. After bootstrapping the business with his own funds for its very first 7 years, he just recently headed out looking for endeavor financing. Amify revealed Thursday that it simply closed its very first outdoors funding round– $5.8 million in a Series A round led by Mercury Fund.

The business, which has some 60 workers, prepares to utilize the brand-new cash to intensify its management and its innovation and item advancement groups, McAfee stated. Amify is intending to include some information analysis tools that will enable its customers to much better comprehend who their consumers are on Amazon.

“A great deal of brand names do not understand who’s purchasing their item,” he stated. “We can offer that info back to our partners. We believe there’s an information play.”

Here’s the pitch deck Amify utilized to raise its Series A financing: