Julie Baker, chief operating officer for Ursa Space Systems — a company that focuses on synthetic aperture radar data and analytics.

Ursa Space Systems

Julie Baker remembersĀ a moment just before Ursa Space Systems got its first round of financing, when the satellite data and analytics company included herself and “about 10 other men” — although, she points out, there was a female intern during her first summer there.

Then in October 2017, Ursa raised $7 million — allowing it to expand rapidly from that small group to 48 people in less than a year. Ursa ended up with about 50% gender parity, an unusual feature in this male-dominated industry. But Baker, a co-founder and chief operating officer, says the key was not hiring for gender, but hiring for diversity.

“When we started hiring, we were very careful and cognizant of the fact that when people are interviewing, they tend to really gravitate to those who are most like themselves,” Baker said. The small team of 10 people already had diverse representation in terms of fields — science, physics, astronomy, communications, mechanical engineering. By continuing to branch out, females came.

While diversity comes from numbers, what also makes Ursa stand apart is inclusion — allowing women to “have a seat at the table” in the executive suite, Baker pointed out. Half of the leadership today is women, including the chief technology officer, the vice-president of engineering, the vice-president of products and the vice-president of global sales.

“The real bottom line is all of our women throughout the company really appreciate those role models,” Baker said. “It’s important to them. They told me time and time again it’s important to see women in positions of leadership, and they appreciate it.”

This 2018 synthetic aperture radar image of Florida shows “anomalous water” (red specks) just prior to Hurricane Michael’s landfall.

NASA

In 2018, Ursa raised $5.7 million in new venture funding in a round led by RRE Ventures. Based in Ithaca, New York, the company creates data analytics products that are based on satellite images; the images are obtained using synthetic aperture radar, which can pick up information that visual satellite imagery cannot. In 2018, Ursa’s biggest product was a weekly report on the global crude oil supply.

Lately, Baker said, the company has moved into tracking more of the oil and gas supply chain. Their products provide information on when wells are coming online, where ships are moving, and refinery activities (when the refineries are active, or not.)

“Our goal was to make it very easy for customers to get the data,” Baker said, which in turns allows the customers to make forecasts for their businesses. Often, once customers become familiar with a subset of Ursa products, they come back to the company and ask what else they can do, she added.

While the company does not release full financials, Baker said it is expanding its customer base and is getting ready to go into new (and undisclosed) vertical markets to serve a wider selection of customers.

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Julie Baker, primary running officer for Ursa Area Systems– a business that concentrates on artificial aperture radar

information and analytics.

Ursa Area Systems(***** )

(************ )Julie Baker keeps in mind a minute prior to Ursa Area Systems got its preliminary of funding, when the satellite information and analytics business included herself and “about 10 other guys”– although, she explains, there was a female intern throughout her very first summertime there.

Then in October 2017, Ursa raised $7 million– enabling it to broaden quickly from that little group to 48 individuals in less than a year. Ursa wound up with about 50% gender parity, an uncommon function in this male-dominated market. However Baker, a co-founder and chief running officer, states the secret was not employing for gender, however employing for variety.

” When we began employing, we were really cautious and cognizant of the reality that when individuals are talking to, they tend to actually gravitate to those who are most like themselves,” Baker stated. The little group of 10 individuals currently had varied representation in regards to fields– science, physics, astronomy, interactions, mechanical engineering. By continuing to branch off, women came.

While variety originates from numbers, what likewise makes Ursa differ is addition– enabling ladies to “have a seat at the table” in the executive suite, Baker mentioned. Half of the management today is ladies, consisting of the primary innovation officer, the vice-president of engineering, the vice-president of items and the vice-president of international sales.

” The genuine bottom line is all of our ladies throughout the business actually value those good example,” Baker stated. “It is very important to them. They informed me time and time once again it is very important to see ladies in positions of management, and they value it.”

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(******** )This(*************************** )artificial aperture radar picture of Florida reveals “anomalous water”( red specks) simply prior to Cyclone Michael’s landfall.

NASA

In 2018, Ursa raised $5.7 million in brand-new endeavor financing in a round led by RRE Ventures. Based in Ithaca, New York City, the business develops information analytics items that are based upon satellite images; the images are gotten utilizing artificial aperture radar, which can get info that visual satellite images can not. In 2018, Ursa’s most significant item was a weekly report on the international petroleum supply.

Recently, Baker stated, the business has actually moved into tracking more of the oil and gas supply chain. Their items offer info on when wells are coming online, where ships are moving, and refinery activities (when the refineries are active, or not.)

” Our objective was to make it really simple for consumers to get the information,” Baker stated, which in turns permits the consumers to make projections for their services. Typically, when consumers end up being acquainted with a subset of Ursa items, they return to the business and ask what else they can do, she included.

While the business does not launch complete financials, Baker stated it is broadening its client base and is preparing to enter into brand-new (and concealed) vertical markets to serve a broader choice of consumers.

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467752442997″ >

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Julie Baker, primary running officer for Ursa Area Systems– a business that concentrates on artificial aperture radar information and analytics.

Ursa Area Systems

.

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Julie Baker keeps in mind a minute prior to Ursa Area Systems got its preliminary of funding, when the satellite information and analytics business included herself and “about 10 other guys”– although, she explains, there was a female intern throughout her very first summertime there.

Then in October 2017, Ursa raised $ 7 million– enabling it to broaden quickly from that little group to 48 individuals in less than a year. Ursa wound up with about 50 % gender parity, an uncommon function in this male-dominated market. However Baker, a co-founder and chief running officer, states the secret was not employing for gender, however employing for variety.

“When we began employing, we were really cautious and cognizant of the reality that when individuals are talking to, they tend to actually gravitate to those who are most like themselves,” Baker stated. The little group of 10 individuals currently had varied representation in regards to fields– science, physics, astronomy, interactions, mechanical engineering. By continuing to branch off, women came.

While variety originates from numbers, what likewise makes Ursa differ is addition– enabling ladies to “have a seat at the table” in the executive suite, Baker mentioned. Half of the management today is ladies, consisting of the primary innovation officer, the vice-president of engineering, the vice-president of items and the vice-president of international sales.

“The genuine bottom line is all of our ladies throughout the business actually value those good example,” Baker stated. “It is very important to them. They informed me time and time once again it is very important to see ladies in positions of management, and they value it.”

.

.

This 2018 artificial aperture radar picture of Florida reveals “anomalous water” (red specks) simply prior to Cyclone Michael’s landfall.

NASA

.

.

In 2018, Ursa raised $ 5.7 million in brand-new endeavor financing in a round led by RRE Ventures. Based in Ithaca, New York City, the business develops information analytics items that are based upon satellite images; the images are gotten utilizing artificial aperture radar, which can get info that visual satellite images can not. In 2018, Ursa’s most significant item was a weekly report on the international petroleum supply.

Recently, Baker stated, the business has actually moved into tracking more of the oil and gas supply chain. Their items offer info on when wells are coming online, where ships are moving, and refinery activities (when the refineries are active, or not.)

“Our objective was to make it really simple for consumers to get the information,” Baker stated, which in turns permits the consumers to make projections for their services. Typically, when consumers end up being acquainted with a subset of Ursa items, they return to the business and ask what else they can do, she included.

While the business does not launch complete financials, Baker stated it is broadening its client base and is preparing to enter into brand-new (and concealed) vertical markets to serve a broader choice of consumers.

.