The choose-your-own experience format of “Black Mirror: Bandersnatch” was a novelty when Netflix debuted the motion picture last month.

However it’ll quickly end up being a lot more typical, if the streaming video giant has anything to state about it.

“You need to expect we’ll do more of those [interactive shows] as we begin to check out that format,” Greg Peters, Netflix’s primary item officer, stated on a webcast Thursday following the business’s fourth-quarter profits report

Read this: Netflix falls after small Q4 income miss out on and strong subscriber-growth numbers

Bandersnatch” is nominally about 90 minutes long. However audiences can identify the result of the motion picture by picking various options along the method. In overall, the developers of the program produced 5 hours of video for it, providing audiences “numerous” methods to experience the story, Ted Sarandos, Netflix’s primary content officer, stated.

The interactivity of the motion picture thrilled and engaged customers, business authorities stated. It likewise lured video material makers.

The program “has actually got writers drooling about the possibilities,” Sarandos stated on the webcast.” We have actually got an inkling that [the interactive format of “Bandersnatch”] works throughout all sort of storytelling,” he continued, “and a few of the best writers on the planet are delighted to go into it.”

Netflix sees an ‘chance’ in interactive video

Netflix is likewise delighted about it, and not even if such choose-your-own experience programs might have audiences tuning into its service for longer durations.

Producing “Bandersnatch” was an extensive and tough effort, business authorities stated. Netflix wound up producing a system called Branch Supervisor to make the procedure of producing the episode more workable, business authorities stated in a letter to investors. The business prepares to utilize Branch Supervisor to produce future episodes, authorities stated in the letter.

However Peters appeared to suggest that Netflix might ultimately provide Branch Supervisor as a paid service to material developers or license it to them.

“Because obstacle [of creating interactive shows] is a chance,” he stated. “It’s a chance to bring innovation to bear to produce a tool set for developers to make that procedure simpler and more reliable.”

Netflix published blended fourth-quarter outcomes. Although it reported a strong increase in paid customers, its income fell shy of Wall Street’s expectations and its own projections. The business’s stock fell 4% on the news.