There comes a time in every business’s journey when it requires to discover a factor to alter its logo design. Today, that time has actually come for Slack

Look, I’m generally cool with logo design modifications. I believe it’s enjoyable to blend things up. I’m likewise not a designer. However if you ask me, this brand-new logo design is an unquestionable downgrade. However you be the judge. For referral, here’s the old logo design once again.

And here’s the brand-new one:

It went from being a distinct, eccentric, and unpopular logo design to something that looks more like it belongs at your regional drug store. Or possibly a Web 2.0 law office or bank. Maybe a summertime arts program at the regional high school?

To be reasonable, Slack sets out some really affordable reasoning in its article on the modification. In the business’s own words:

Our very first logo design was developed prior to the business introduced. It was distinct, and lively, and the octothorpe (or pound indication, or hash, or whatever name by which you understand it) looked like the exact same character that you see in front of channels in our item.

It was likewise exceptionally simple to get incorrect. It was 11 various colors– and if put on any color besides white, or at the incorrect angle (rather of the exactly recommended 18 º rotation), or with the colors fine-tuned incorrect, it looked awful. It hurt us. Simply look:

Merely horrible.

We established various variations of the logo design to compensate, which worked well for various functions. However that indicated that every app button looked various, and every one in turn was various from the logo design.

They were all respectable … however not cohesive. And the essential aspect of being a brand name is that whenever individuals see you in the wild, they must acknowledge that it’s you.

The brand-new logo design ought to repair that disparity.

Issue is, that thinking all breaks down if your brand-new logo design does not invoke your business image … or simply plain looks even worse. I get the thinking behind wishing to keep visual consistency, however there needed to be some method to do that without something so, well, generic

Likewise I truly, truly doubt that anybody had problem recognizing the Slack brand name with the old logo design. Possibly it might get a bit unpleasant when utilized poorly, however the logo design was distinct adequate to make it simple to acknowledge.

Whether it was the hash, the angle, or the colors, each of those things quickly interacted ‘Slack.’ In reality, I believe the hash, and the channels it represents, is the most renowned part of the software application.

The brand-new logo design makes me think about chat bubbles. Which is unusual, since Slack does not utilize chat bubbles. Its unique absence of individuality makes me believe it’ll in fact be much easier for me to gloss over it f I take place to see it in a short article or an advertisement.

Approved, I’m simply venting since I utilize Slack every day, however up until now the general public reaction appears comparable:

The reaction hasn’t been one-sided however. A reasonable variety of individuals simulate the logo design:

Regrettably, these individuals do not recognize they are incorrect (simply joking, kinda).

What do you believe? Noise off.


State hi, brand-new logo design
on Slack