AUSTIN, Texas– While being in the auditorium waiting to hear Massachusetts Senator Elizabeth Warren talk even more about her views on Silicon Valley, an older gentleman leaned over to inquire about something that had definitely nothing to do with politics. “I do not get it,” he started. “It’s a music celebration, however a movie celebration, too? And you’re here for the innovation things, right? Where do all these political leaders fit? How do you explain this conference to somebody in 30 seconds?”

The response, obviously, is apparent to Ars after our 4th straight year of protection: you can’t. While the 3 core tenets of South by Southwest stay movie, music, and tech, this conference has actually ended up being the supreme merging occasion– not simply of subjects, however of individuals. Where else can you, in a single day, see a cookie vending maker from Milk Bar baking expert Christina Tosi, an enormous HBO setup to promote Video Game of Thrones, specialists from Unicode speaking about emoji advancement, and after that Senator Warren on -isms from capital- to rac- all in the exact same location? None of that things completely suits SXSW’s overarching shows tracks, however maybe that itself is the message. Nowadays, the borders in between art, service, and development blur together especially. Put a lot of lobbyists in those locations together for a week, and fascinating things is bound to take place.

Sadly, describing that (even succinctly) takes more than 30 seconds, so we failed this unscripted summarization test. However our time in Austin definitely seemed like a success in general. Above is simply a little tasting of the sights that covered practically every subject you can discover on the pages of Ars Technica. We might have missed out on Costs Nye crashing New york city Congresswoman Alexandria Ocasio-Cortez’s Q&A to discuss the environment, however we damn well ensured to snag among those cookies

Noting image by Nathan Mattise