After getting Gimlet Media and Anchor in its quote to get in the podcasting arena, Spotify has simply obtained Los Angeles-based studio Parcast, which produces a series of criminal activity- and mystery-focused programs.
The studio, which has actually been around given that 2016, currently has 18 series under its belt, with creative titles like Serial Killers, Unsolved Murders, and Cults It’s slated to launch 20 brand-new programs this year. Surprisingly, it declares that 75 percent of its audience is female
With that, Spotify now has 2 significant material production groups under its wing for its objective to control the podcast market. It stays to be seen what this will spell for Gimlet and Parcast’s future programs. Will they be unique to the streaming service? Will Spotify will have the ability to assist them grow their audience globally by eliminating the friction of requiring a different app to listen to episodes?
The next number of years will likely figure out how the world of podcasting will run for a minimum of the following years, as this type of infotainment is simply starting to strike its stride and draw attention from significant tech companies.
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