As fast-food rivals meddle plant-based “meat,” Taco Bell has its own method to win over vegetarians, vegans, and “flexitarians.”

Taco Bell has actually long been a preferred amongst vegetarian consumers, thanks in part to its extremely adjustable menu. Approximately 9% of all products purchased at Taco Bell are either vegetarian or made vegetarian by some kind of customization.

“We’re vegetarian-certified and have actually been given that 2015,” Julie Felss Masino, Taco Bell’s president of The United States and Canada, informed Company Expert on Wednesday. “No one else is accredited by the American Vegetarian Association.”

Previously this year, Taco Bell started evaluating a vegetarian menu in Dallas, Texas. While the place serves meat, a different panel highlights the 38 components and fan-favorite menu products that have actually been accredited by the American Vegetarian Association.

Learn More: How to consume vegan and vegetarian at Taco Bell

Masino informed Company Expert that the chain prepares to introduce the vegetarian menu across the country, presenting the panel to shops throughout the United States this fall.

Company Insider/Jessica Tyler

“Individuals who have actually been flexitarian or vegetarian have actually understood that we have actually been the go-to location where you can in fact get a healthy, plant-based protein that you can sub into your food and make those options. … So what we’re truly type of doing is simply bringing that to the leading edge,” Masino stated.

Taco Bell is not likely to rely on a collaboration with Difficult Foods or Beyond Meat in its mission to win over consumers looking for meat-free alternatives. While Masino states the chain has actually talked to plant-based “meat” makers, executives eventually chose versus progressing.

“We enjoy what we’re finishing with genuine plant-based proteins, with refried beans and black beans and … potato bites,” Masino stated.

Lots of fast-food competitors are concentrated on hamburgers and sandwiches, Masino stated. When hamburgers are the foundation of the menu, it makes more sense to depend on synthetic “meat” makers that can produce vegan replicas of fast-food classics.

“If you remain in a sandwich principle, you practically require that type of protein option distinction, whereas we have actually got … protein option, we have actually got various veggies that you can put in it,” Masino stated. “You simply have more alternatives with us to construct an imaginative tasty meal.”

An increasing variety of chains are meddling plant-based “meat.” Hamburger King is presenting Difficult Whoppers throughout the United States by the end of the year. Casual-dining chains such as TGI Fridays and Red Robin have actually included plant-based hamburgers to the menu. And, fellow Mexican fast-food chain Del Taco revealed on Thursday that its Beyond Tacos was among its most popular menu launches of perpetuity.