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Jaguar’s rebranding rollout was either a ‘brilliant’ way to get attention — or a ‘dangerous strategy.’ Ad vets weigh in.
advertising

Jaguar’s rebranding rollout was either a ‘brilliant’ way to get attention...

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Jaguar’s controversial rebrand was ‘brilliant’ after all, some ad veterans say. Others aren’t so sure.
advertising

Jaguar’s controversial rebrand was ‘brilliant’ after all, some ad veterans say....

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Stellantis CFO reveals 2 tensions around the CEO’s abrupt exit and promises to rebuild trust
autos

Stellantis CFO reveals 2 tensions around the CEO’s abrupt exit and...

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Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn’t feature a car
advertising

Jaguar releases a concept for its new EV model after a...

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Jaguar’s rebrand has been criticized as ‘woke.’ Marketing experts say it’s either ‘bonkers’ — or a genius disruption.
branding

Jaguar’s rebrand has been criticized as ‘woke.’ Marketing experts say it’s...

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Meet ‘Blackbird’: A flying taxi that spins and moves in any direction thanks to new propulsion system
Electric vehicles

Meet ‘Blackbird’: A flying taxi that spins and moves in any...

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California proposes its own EV buyer credit — which could cut out Elon Musk’s Tesla
california

California proposes its own EV buyer credit — which could cut...

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Jaguar boss speaks out after backlash to the car brand’s latest ad campaign — which didn’t include any cars
advertising

Jaguar boss speaks out after backlash to the car brand’s latest...

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World’s 1st silicon anode EV battery will let you drive up to 186 miles after just 5 minutes of charging
Electric vehicles

World’s 1st silicon anode EV battery will let you drive up...

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Xpeng’s new ‘land aircraft carrier’ is a $276,000 van with a 2-man quadcopter, and it thinks it can sell 10,000 of them a year
China

Xpeng’s new ‘land aircraft carrier’ is a $276,000 van with a...

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