The identity of the mastermind behind Instagram’s most-liked picture, an egg with more than 50 million likes, has actually been exposed.
Chris Godfrey, a British male who operates at an advertising agency, has actually taken credit for the post and its account, @world_record_egg In an interview with the New York City Times, Godfrey described he selected a basic egg– that he’s called Eugene– to pursue the record for Instagram likes because, “an egg is an egg.”
“An egg has no gender, race, or faith,” Godfrey informed the Times. “It’s universal.”
The stock picture of the egg ended up being the most-liked Instagram picture on January 14 after going beyond Kylie Jenner’s post from in 2015 of her child, Stormi Webster.
Find Out More: An image of a simple egg simply ended up being the most-liked Instagram post ever
Because accomplishing that turning point, the egg’s Instagram account has actually been publishing pictures revealing the egg with a fracture that got gradually larger with each post. The stunt concerned head on Sunday, when a video was launched throughout the Super Bowl that revealed the egg disintegrating under the pressure of its viral popularity– a message about psychological health.
“The pressure of social networks is getting to me,” the egg states in the video. “If you’re having a hard time, too, speak to somebody.”
The advertisement was produced with– and very first aired on– Hulu. The video post on @world_record_egg’s Instagram referrals the site talkingegg.info, which includes links to numerous psychological health companies around the world.
In the weeks leading up to the Super Bowl, the egg’s abrupt popularity made it a golden profitable chance. The account behind the egg has more than 10 million fans, shooting it into the influencer spotlight. The account has actually been offering egg-themed product and acquired traction with the hashtag #EggGang, which has actually now been utilized nearly 150,000 times on Instagram.
A VaynerMedia executive informed The Atlantic that “being the very first brand name to break out of the egg deserves a minimum of $10 million.”
However Godfrey and his 2 buddies behind the viral egg informed the Times they weren’t as thinking about loan as they remained in “promoting positivity.”
“It’s not actually about me,” Godfrey informed the Times. “It’s almost the egg and sort of where we can take it and what we can do with it.”