Nebia, the water-saving shower head business that made a splash in its 2015 Kickstarted launching, is back with a brand-new and enhanced nozzle.
On Tuesday the business revealed its brand-new Nebia Day spa Shower 2.0, which it states can produce 29% warmer temperature levels and comes at a more cost effective rate. The brand-new $499 shower head (compared to the $649 predecessor), maintains the initial classy, halo-shaped design however is now offered in a matte black color, in addition to the conventional matte silver surface.
Nebia– which counted Apple CEO Tim Cook and previous Google CEO Eric Schmidt amongst its preliminary backers– introduced pre-order sales for the brand-new design on Kickstarter today. The business has actually currently tripled its $100,000 objective within the very first 24 hours, and provided early riser rates for the current design are as low as $349
Just like the very first variation, water preservation is the main concept behind the item. Nebia’s procedure of atomization– which separates water into small beads– is expected to produce a more covering shower experience, all while utilizing 65% less water than basic shower heads.
The business states because very first introducing in 2015, it has actually conserved 100 million gallons of water.
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In addition to revealing the brand-new item and Kickstarter project, Nebia likewise revealed it has actually raised a Series A financing round for a concealed quantity, led by The United States and Canada’s biggest shower head business Moen.
Phillip Winter season, Nebia’s co-founder and CEO, informed Company Expert in an interview Tuesday that the collaboration with Moen is a “three-part offer,” that consists of support with style, production, and circulation.
“Moen allowed us to arrive 5 times much faster,” Winter season stated of Moen’s participation with the 2.0 design.
Other noteworthy financiers in the Series A consist of Airbnb co-founder Joe Gebbia, Starwood Hotel creator Barry Sternlicht, and the start-up accelerator Y-Combinator. Eric Schmidt and Tim Cook likewise re-upped for 2nd financial investments with the shower head disruptors.
Cook, in specific, has actually been “extremely helpful” according to Winter season, as the Apple chief officer has specific knowledge in the products that Nebia deals with (aluminum).
“When we touch base, it’s actually when we have crucial choices, and we have something that’s extremely tactical,” Winter season stated. “We do not simply ping him unless it’s something actually crucial. He takes a couple of days to react to the e-mail, and after that he returns 6 or 7 paragraphs of an incredibly thoughtful action.”
