Tumblr will quickly prohibit its countless users from publishing NSFW material including nudity and pornography, the blogging platform revealed Monday Tumblr belongs of Oath, the Verizon digital media subsidiary formed by pieces of the telecom giant’s AOL and Yahoo acquisitions.

Under the brand-new policy, anything thought about “adult material” is prohibited, which Tumblr specifies as images, videos, and GIFs of “real-life human genital areas or female-presenting nipples.” The policy modification and the brand-new set of neighborhood standards will enter into impact on December 17, Tumblr stated.

In 2013, Yahoo purchased Tumblr for $1.1 billion as a part of then-CEO Marissa Mayer’s huge bet on updating the business– though Yahoo would wind up jotting down the lion’s share of the acquisition A couple of months after Verizon’s acquisition of Yahoo closed, Tumblr creator David Karp left, changed in January by Jeff D’Onofrio, previously the COO of the business.

“We have actually recognized that in order to continue to satisfy our guarantee and location in culture, specifically as it progresses, we should alter, Tumblr CEO Jeff D’Onofrio stated in a post “As Tumblr continues to grow and progress … we have a duty to think about that effect throughout various age, demographics, cultures, and frame of minds.”

Existing posts that Tumblr considers as adult material will be flagged, however will not instantly be erased from the platform. Posts will rather be made personal till December 17, so users have a brief window to protect their material prior to it’s erased from the platform.

Tumblr has actually currently begun to mark posts that its filters have actually considered NSFW. Users have actually currently reported that posts consisting of Pokémon, dinosaur art, and TELEVISION program screengrabs have actually been flagged under the brand-new policy.

“There are no scarcity of websites on the web that include adult material,” Tumblr stated. “We will leave it to them and focus our efforts on developing the most inviting environment possible for our neighborhood.”

According to Tumblr, “adult material” consists of:

  • Material (pictures, videos, or GIFs) that reveal “real-life human genital areas or female-presenting nipples.”
  • Material and illustrations that illustrate sex acts.
  • From the brand-new Neighborhood Standards: “this consists of material that is so photorealistic that it might be misinterpreted for including real-life human beings (good shot, though).”

Posts that are still permitted:

  • Exposed female-presenting nipples in connection with breastfeeding, birth or after-birth minutes, and health-related circumstances, such as post-mastectomy or gender verification surgical treatment
  • Composed material such as erotica, nudity associated to political or relevant speech, and nudity discovered in art, such as sculptures and illustrations, are likewise things that can be easily published on Tumblr.
  • From the brand-new Neighborhood Standards: “Specific kinds of creative, academic, relevant, or political material including nudity.”

The modification in policy was consulted with much reaction from Tumblr users and observers alike. Some slammed Tumblr’s meaning of “adult material,” while others cautioned that Tumblr would lose a considerable piece of its users since of the modification. In basic, the relocation appears to have actually shaken user self-confidence in Verizon’s stewardship of Tumblr, stating that this might be the start of completion for the 11- year-old website.

This restriction on nudity comes weeks after the Tumblr app was eliminated from the iPhone and iPad App Shop after it was found that kid porn might be discovered on the platform.