After a ruthless quarter for conventional pay TELEVISION, which saw historical customer losses, TELEVISION networks are taking a look around nervously for which suppliers can get the slack.

However the word from AT&T isn’t motivating.

In a note dispersed on Monday, experts at UBS took a close take a look at what AT&T management’s current remarks show about the future of its TELEVISION company.

“AT&T has actually shown it is moving focus from customer development to success and is reviewing its shows lineups to use skinnier packages,” according to the UBS note. AT&T released its digital TELEVISION plan, DirecTV Now, in late 2016, and has actually endured bad margins in favor of development. The service now has nearly 2 million customers.

However AT&T’s belief has actually altered just recently, and its objective is now to “support EBITDA [earnings before interest, taxes, depreciation and amortization] patterns in the Home entertainment Group,” according to UBS.

“AT&T’s Home entertainment Group is having a hard time,” the experts described. They kept in mind that AT&T Home entertainment Group consists of all the business’s property company– consisting of DirecTV and regional telephone business that supply voice, video, and information services– which EBITDA in the section is down 17% year to date.

To return the section to success, AT&T requires to cut expenses, and an excellent location to do it is with DirecTV Now.

UBS anticipates AT&T to release a brand-new DirecTV digital-TV service that will be provided through a top quality streaming gadget and will be placed as its “premium” offering and keep a big channel lineup comparable to a standard cable television or satellite plan.

“This service is anticipated to more carefully mirror the satellite item and allow the business to take much better benefit of addressable marketing while preventing the expense of a satellite setup,” experts composed.

In this procedure, UBS anticipates DirecTV Now to be rearranged as a “slim package” of channels, permitting DirecTV to keep the rate point the very same however cut channels out of the plan and get to success that method.

That indicates some channels, which make money carriage charges by AT&T for each plan they are consisted of in, will feel the discomfort as they get dropped from a few of its offerings. One “ prime target” UBS sees for this is Viacom, which owns channels like MTV, Funny Central, and Nickelodeon.

Here is how UBS experts approximate AT&T will price its offerings:

UBS

AT&T’s modification in focus towards success is not distinct in the young market of digital TELEVISION, frequently described as vMVPD, or virtual multichannel video shows supplier.

On Thursday, BTIG expert Rich Greenfield composed on Twitter that all the vMVPDs were slowing to “concentrate on revenues or absence thereof,” other than for YouTube TELEVISION, Hulu with Live TELEVISION, and FuboTV. He explained the latter 3 as “playing the long video game.”

However whether these companies concentrate on short-term margins or customer development, ultimately their expense structures will need to come under control.

Even Hulu, which Greenfield stated is concentrated on development, has actually talked just recently about producing plans that have a “ favorable margin” Morgan Stanley approximated last month that Hulu with Live TELEVISION did not recover cost on a gross-profit basis.

Any talk of margin enhancement is bad news for networks. For some, they will need to make the option of bringing their carriage charges down or getting eliminated of the package. Others with “essential” material will have a much better position at the table. However something is specific: Difficult settlements are coming for everybody.

AT&T decreased to comment.

If you have any ideas or details on DirecTV, AT&T, or the future of digital tv, call the author at nmcalone@businessinsider.com.