Chinese hardware giant Xiaomi simply revealed that it is formally turning its Redmi label– which it’s utilized for its budget plan Android phones– into a sub-brand. The statement on the business’s site shows that it’ll expose more info at an interview on January 10.

The Redmi name has actually been associated with fantastic battery life and severe value, in regards to hardware. Case in point: in 2015’s Redmi Keep In Mind 5 Pro, and the more current Redmi 6 Pro The series has actually assisted Xiaomi skyrocket to the leading area on the nation’s phone brand name leaderboard.

The image on the site likewise recommends that the business may release a Redmi phone with a 48- megapixel cam ( keep in mind the ‘4800’ text in the discount image above). The business’s president, Lin Bin, had actually validated last month that a gadget with a 48- megapixel cam remains in the works If that’s genuine, it’ll follow competing brand name Honor’s View20, which was exposed in December 2018 with a 48- megapixel lens.

This is Xiaomi’s 2nd sub-brand in current times: in 2015, it revealed Pocophone, with the goal of bucking patterns in the phone organisation to produce items with large appeal while benefiting from the moms and dad business’s comprehensive supply chain and technical proficiency.

At the minute, we do not have numerous information regarding how this workout will impact the business’s existing and upcoming item portfolio. We have actually called Xiaomi to find out more about the statement, and we’ll upgrade this post when there’s an action.

Released January 3, 2019– 09: 06 UTC.