Bud Light has been embroiled in backlash since a beer promotion with a transgender influencer. Here’s a timeline of how the controversy has played out.

• Bud Light has been embroiled in a wave of conservative backlash over the last two months.
• The backlash followed after Bud Light partnered with transgender influencer Dylan Mulvaney in a promotion.
• Since then, Bud Light sales in the US have dropped, and the anti-LGBTQ+ backlash has spread to other brands. 

Over the last two months, Bud Light has been embroiled in anti-LGBTQ+ criticism and calls for a boycott of the beer brand, ever since it partnered with transgender influencer Dylan Mulvaney on a beer promotion.

Since April 1, when Mulvaney posted a video about the promotion, fallout from the backlash has plagued the brand: Bud Light executives have been placed on leave; employees and distributors have reported incidents of harassment from customers and lost sales; and the anti-LGBTQ+ backlash has spread to other brands.

Here’s a timeline on how the backlash started, and how anti-LGBTQ+ sentiments have impacted other major retailers, including Target and The North Face.