“The role of the CMO changed a lot” in the last...
Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer."I really believe that at the end of the day marketing needs to be not just eye catching but also data-driven," Weiss tells Business Insider.…
Why “Jake from State Farm” became such a cultural icon, according...
Why Everyone Loves "Jake From State Farm," According to Kristyn Cook, Chief Agency, Sales, and Marketing Officer - Business Insider Video Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. CMO Insider Description Angle down icon An icon in the shape of an angle pointing down. Show more
“You have to be super agile all the time” – the...
How the Pandemic Taught Diageo's CMO, Cristina Diezhandino, Always to Be Agile - Business Insider Video Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. CMO Insider Description Angle down icon An icon in the shape of an angle pointing down. Show more
Taylor Swift was a “gift” to the NFL last season, but...
Taylor Swift Was a "Gift" to the NFL, but CMO Tim Ellis Says the League Has for the Past Six Years Been Focused on Winning Over Young Fans - Business Insider Video Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. CMO Insider Description Angle down icon An…
“We need to take risks” Peacock CMO Shannon Willett’s favorite...
Peacock's CMO Shannon Willett Says Brands Should Be Willing to Take Risks to Be Part of Cultural Conversations - Business Insider Video Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. CMO Insider Description Angle down icon An icon in the shape of an angle pointing down. Show…
ChatGPT is used by 83% of Moderna employees says Kate Cronin,...
AI Helped Crack COVID, and Now 83% of Moderna Employees Use ChatGPT Daily, Says Chief Brand Officer Kate Cronin - Business Insider Video Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. CMO Insider Description Angle down icon An icon in the shape of an angle pointing down.…
Emotion could be a better way to measure brand value
Marketing has long struggled to establish a standard measurement for brand value.Quantifying emotional impact in consumers, using AI, could be the next major marketing trend.Companies like Equinox have started leveraging emotion in their campaigns. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app The…
CMOs are facing an existential crisis — but there is still...
The role of the CMO is under threat in an accelerating digital world.In his column for CMO Insider, Raja Rajamannar writes that it's not too late for CMOs to prove their impact. Embracing AI, purpose, training, and increased ROI are key to business relevance. Thanks for signing up! Access your favorite topics in a personalized feed…
AI was the talk of Davos. Here’s what marketers need to...
Marketers have a lot to learn from the World Economic Forum in Davos. This year, it was even more relevant than usual.At its core, Davos is a highly concentrated, all-in program that puts us at the heart of the business. It's one of the only gatherings in the world that places business, government, and societal…
Mike Katz, T-Mobile’s lead marketer, has spent his entire career preparing...
"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive wireless provider for the desert city's inaugural grand prix."They bring out this big case that shows what the paddock building will look like — and…
