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Susanne Daniels, YouTube's former global head of original content, looks back proudly at the content output during her tenure — from Doug Liman's "Impulse" and "Cobra Kai" to collaborating with YouTubers Liza Koshy and Joey Graceffa on original series.YouTube Originals went through several strategies — including subscription and ad-based models, and a pivot from scripted…

Susanne Daniels, YouTube's former global head of original content, looks back proudly at the content output during her tenure — from Doug Liman's "Impulse" and "Cobra Kai" to collaborating with YouTubers Liza Koshy and Joey Graceffa on original series.YouTube Originals went through several strategies — including subscription and ad-based models, and a pivot from scripted…

At the ripe age of 20, YouTube is looking to speed up time — when it comes to video playback, that is.As part of its 20th anniversary festivities, the video giant announced a slew of product tweaks, including one curious addition: a 4x speed option. YouTube first teased the feature in January and said in…

In the wake of Amazon's hit "Beast Games," starring MrBeast, Netflix has been soliciting ideas for competition shows involving digital creators.The streamer has specifically name-checked the long-running franchises "Survivor" and "The Bachelor" as potential inspirations, four people familiar with the discussions told Business Insider.Netflix is still in the early stages of its efforts, and while…

In the wake of Amazon's hit "Beast Games," starring MrBeast, Netflix has been soliciting ideas for competition shows involving digital creators.The streamer has specifically name-checked the long-running franchises "Survivor" and "The Bachelor" as potential inspirations, four people familiar with the discussions told Business Insider.Netflix is still in the early stages of its efforts, and while…

Netflix co-CEO Ted Sarandos says video podcasts could be the next format to appear on the streaming service as it pursues creators in many areas.On the company's first quarter earnings call Thursday, Sarandos said the "lines are getting blurry" between podcasts and talk shows, in response to a question on whether video pods could work…

Footballs are getting a facelift with a redesign for the backyard player.Former NFL quarterback Kurt Benkert played for teams like the Atlanta Falcons, Green Bay Packers, and San Francisco 49ers. After retiring from the league, he would throw the ball with kids in his neighborhood. He noticed a problem: The footballs weren't the right size…

A startup that uses AI translation technology to make new YouTube channels for creators targeting different locales has snagged $8.5 million in seed funding.Linguana is led by cofounder and CEO Yuval Tal, an Israeli serial entrepreneur who previously founded financial services firm Payoneer and e-commerce company Borderfree. Linguana will use the funds to invest in…

You're still not paying enough attention to YouTube.I know, I know: Some of you know that YouTube is not just a big force in media, but one of the biggest. But most folks — even people who make their living in media — don't fully get how big YouTube is. Even though we keep pointing…

Hey brands, want to sponsor my daughter's 16th birthday?That was the pitch YouTuber Jordan Matter threw out to a room full of marketers on Thursday during creator startup Spotter's first upfront-style event. The showcase was an opportunity for YouTubers like Matter, Dude Perfect, Ryan Trahan, and MrBeast to lay out their content slate for the…