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Wednesday, April 24, 2024
35 of the biggest failed products from the world’s biggest companies

35 of the biggest failed products from the world’s biggest companies

Even the most successful companies in the world have the occasional flop. As Amazon CEO Jeff Bezos once said, "Amazon will be experimenting at the right scale for a company of our size if we occasionally have multibillion-dollar failures." We put together 35 of the world's biggest flops, from Nintendo's Virtual Boy to Google Glass.…
Seeking nominations for top PR pros working with social-media influencers in 2024

Seeking nominations for top PR pros working with social-media influencers in...

Business Insider is highlighting the top PR agents for social-media stars.We want to know: who are the top PR pros in the influencer industry?Please submit your nominations through the form below by April 9. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Thanks…
Read the pitch decks from these creator-economy startups that helped them raise millions of dollars

Read the pitch decks from these creator-economy startups that helped them...

The creator economy is catching notable VCs' attention — and their wallets. Creator-focused startups are raising millions of dollars. Here are the pitch decks that 31 startups used in Series A, seed, and pre-seed rounds. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app…
Seeking nominations for the top creative agencies harnessing generative AI

Seeking nominations for the top creative agencies harnessing generative AI

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Business Insider is seeking nominations for a list showcasing the creative agencies that have mastered generative AI technologies and are using them to produce consumer-facing work.Please submit your nominations using this form.Over the last year, ad agencies have taken big steps familiarizing themselves with generative AI tools — and they've become much more adept at…
Ad insiders are buzzing about industry power broker Michael Kassan’s messy split with UTA and what it means for the future of MediaLink

Ad insiders are buzzing about industry power broker Michael Kassan’s messy...

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News of a legal battle between advertising-industry impresario Michael Kassan and Hollywood talent giant UTA has the ad world assessing Kassan's impact while speculating about whether MediaLink, the business he's so synonymous with, can continue without him.Ostensibly a media and marketing consultancy, MediaLink is best known for convening high-level executives for meetings and parties at…
Temu spent so much on Meta ads that staffers joked they should thank the company with a hefty gift card, report says

Temu spent so much on Meta ads that staffers joked they...

Temu reportedly spent nearly $2 billion on ads on Meta last year, per WSJ.The Chinese ecommerce platform has made a splashy entrance into the US.Analysts say it's likely losing money on every sale thanks to hefty marketing spend.  Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go.…
Seeking nominations for the 2024 rising stars of adtech

Seeking nominations for the 2024 rising stars of adtech

Business Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold.We're looking for up-and-comers specializing in adtech at adtech firms, brands, agencies, and publishers.Submit nominations by March 22. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app…
The next phase of the war between Walmart and Amazon will be fought on your TV

The next phase of the war between Walmart and Amazon will...

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Walmart this week announced its $2.3 billion acquisition of Vizio and its SmartCast Operating System.The deal widens Walmart's advertising reach as it battles Amazon for the most eyes on its products. Walmart's ad business is still a fraction of Amazon's but leads the way in day-to-day grocery sales. Thanks for signing up! Access your favorite topics…
How our small business resources can help yours grow in 2024

How our small business resources can help yours grow in 2024

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TikTok’s aggressive growth tactics are upsetting partners, creators, and everyday users

TikTok’s aggressive growth tactics are upsetting partners, creators, and everyday users

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TikTok scored a victory this week, as President Joe Biden finally caved and joined its app.The move was an about-face for the president, whose administration had spent years calling it a national security risk. The White House had pushed for a sale of TikTok’s US assets. Now, Biden is posting "Dark Brandon" memes on the…

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