How a journalist used her newsletter to break the story about...
Independent journalist Marisa Kabas recently broke a major White House scoop.Kabas publishes her own newsletter, called The Handbasket, on Beehive.She broke down how she built and is growing her newsletter business, which has 17,500 subscribers.Everything changed for Marisa Kabas on January 27.The Brooklyn-based independent journalist broke a major White House story through her newsletter The…
Fox is launching a new streaming service in a very crowded...
Fox is launching a new streamer into a crowded market. Some analysts say it's a smart bet.Fox's existing sports rights arsenal, though fragmented, will make it relatively cheap to assemble.A streaming service could tee Fox up for future bundling negotiations, one analyst predicted.Fox is arriving very late to the streaming party with a new paid…
Meta executives try to reassure advertisers after CEO Mark Zuckerberg’s free...
Meta executives met with advertisers in recent days to reassure them following some company changes.Meta has cut third-party fact-checkers and replaced them with community notes.It said it would let users see political content and lift restrictions on certain discussion topics.A Meta executive says the company has recently met with advertisers to reassure them that the…
Sports helped Netflix soar, but execs are wary of the high...
Netflix had a blowout quarter, helped by live sports events.But Netflix insists it won't break the bank with sports.Netflix sees sports as part of live programming, which benefits its ad growth.Netflix just delivered another blockbuster quarter, helped by record-breaking sporting events. But the streamer was quick to tamp down speculation that it'll charge headlong into…
Check out the 2-page pitch deck Pinterest is using to woo...
Pinterest is moving to take advantage of the chaos around TikTok in the US.In recent days, it began circulating a pitch deck, touting its Gen-Z audience and brand safety.TikTok is back now for US users and some advertisers have returned, while others are more cautious.TikTok only went "dark" in the US for a few hours…
It’s a tricky market for ad industry job hunters. Recruiters share...
It's a challenging job market for candidates in the ad industry.Recruiters and industry insiders say there are bright spots for job seekers with the right skills.Advertising employees with expertise in data, tech, and client relations remain in demand.It's set to be one of the most volatile years yet for the advertising industry.There's massive ad agency…
Supreme Court upholds TikTok ban
The Supreme Court ruled against TikTok on its challenge against a divest-or-ban law.TikTok's owner ByteDance has until January 19 to divest from its US app or face a shutdown.President-elect Donald Trump may still try to rescue the app once in office.The Supreme Court decided not to rescue TikTok from a divest-or-ban law.The justices said on…
Meta could rake in billions in ad dollars if TikTok is...
A TikTok ban could happen as early as January 19.A ban could mean the migration of users — and billions of ad dollars — to competitors.Meta could gain up to $3.38 billion solely through freed up ad revenue, eMarketer estimated.If TikTok is booted from US app stores, Meta could stand to be one of the…
TikTok tells US employees they’ll still have jobs even if the...
TikTok told its US employees that they'd still have jobs if the app goes dark.The company reassured staffers that the leadership team is planning for various scenarios.The Supreme Court is currently reviewing TikTok's request for more time on its divestment deadline.TikTok reassured its US staffers on Tuesday that they'd still have jobs even if the…
These TikTok alternatives could help you fill the void if the...
As a TikTok ban looks more likely, several apps are vying for its crown.Sister app Lemon8 has soared in popularity, but would likely get the ax, too.Meta, YouTube, and Snapchat have been competing in short-form video for years.As TikTok inches toward potential extinction in the US, creators are trying to transition viewers to other platforms,…