Ladies scientists name out Discovery’s dude-fest promoting
The Discovery ad features the tagline "The World is Ours." Video screenshot by CNET Discovery unleashed a brand video on Monday featuring footage of the types of subjects it's best known for: a pyramid in Egypt, wildlife in Africa, experiments, fishing, a shark and a bunch of men who host shows on the network. The…
IBM is spinning off its marketing organisation, IBM Watson Marketing, and...
IBM is spinning off its advertising business, IBM Watson Marketing, in what it says will be the biggest independent marketing cloud, and it wants to take on Adobe, Oracle, and Salesforce. IBM Watson Marketing was acquired by Centerbridge Partners LP, a private investment firm founded in 2005. The company plans to announce a new name…
Facebook will label rule violations as Coke, Pepsi, Starbucks join ad...
Enlarge / Facebook CEO Mark Zuckerberg speaking about Facebook News in New York, Oct. 25, 2019. Facebook CEO Mark Zuckerberg said the company will change the way it handles rule-breaking speech from high-profile politicians in the future amid an advertising boycott that has drawn participation from large firms across several sectors. Several nonprofits, including the…
New Google rule bans discriminatory targeting for housing ads
Enlarge / A sign on the street is visible to anyone who walks or drives by. A sign online can be strategically, and illegally, targeted away from people against whom you may have a bias. Google is taking action to reduce unlawful discrimination on its advertising platform a year after the federal government sued its…
Google prohibits microtargeting and “incorrect claims” in political advertisements
Enlarge / Exterior view of a Googleplex building, the corporate headquarters of Google and parent company Alphabet, May 2018. The country's largest digital advertising platform is trying to take a stand heading into the 2020 election this week, as it both limits the targeting of political ads and warns would-be political advertisers about making false…
Companies can track your phone’s movements to target ads
Qilai Shen | Bloomberg | Getty Images Google and Apple have taken steps this year they say will help users shield themselves from hundreds of companies that compile profiles based on online behavior. Meanwhile, other companies are devising new ways to probe more deeply into other aspects of our lives. In January, Google said it…
Juul targeted kids in its marketing and informed high-school trainees its...
A US congressional hearing this week revealed new information about how the Silicon Valley e-cigarette company Juul marketed its addictive vapes to children and teenagers, helping spark a youth vaping epidemic. Juul, which is now part-owned by the cigarette company Altria, paid schools and summer camps tens of thousands of dollars to give presentations to…
iOS 14 privacy settings will tank ad targeting business, Facebook warns
Facebook is warning developers that privacy changes in an upcoming iOS update will severely curtail its ability to track users' activity across the entire Internet and app ecosystem and prevent the social media platform from serving targeted ads to users inside other, non-Facebook apps on iPhones. The next version of Apple's mobile operating system, iOS…
Every crazy thing that happened in Apple and Facebook’s privacy feud...
Enlarge / Apple CEO Tim Cook delivers a speech on privacy at a virtual conference. Today, Apple announced plans to finally roll out its previously delayed change in policy on apps' use of IDFA (ID for Advertisers) to track users for targeted advertising. The feature will be in the next beta release of iOS 14…
State lawmakers override veto, become first in nation to tax online...
Enlarge / None of these companies are keen to hand over a slice of their revenue to Maryland. Maryland today became the first state in the nation to impose a tax on digital advertising revenue, overriding an earlier veto from the governor and incurring the wrath of piles of Big Tech businesses that are all…
